When optimizing your website, user experience is an extremely important aspect of the overall design. That said, your homepage often acts as a first impression for users that are searching for very general terms. It’s important for your Milwaukee SEO results to take special care when optimizing your homepage. Here are a few things to keep in mind.
Be general, not specific
The purpose of your homepage is not to rank on specific keywords for your site. If someone is searching for “yellow backpacks” or “personalized stationery,” they won’t be directed to the homepage for Target or a printing company – that’s what the internal pages optimized around those terms are for.
Pages perform better when they’re optimized around a single term. Therefore, trying to optimize your homepage around tons of terms will cause it to perform poorly. The best way to make your website perform well is to optimize each of the interior pages around keywords that are relevant to the general topic.
How your homepage will rank
There are, however, a few search terms in which your homepage may rank well. Those terms include:
- Your company name
- Keywords contained in your company name (if they aren’t too competitive)
- General local terms (“Milwaukee ____”)
- Any term closely related to your company that would be part of the description of your company on the homepage
Although optimization should primarily be focused on individual internal pages of your site, there are still some things you can do to have your homepage rank well. Give your homepage a title that is clear and concise and includes your company name and main product or benefit. Communicating said product or benefit and adding high quality images and contact information will also help.
If your Milwaukee SEO could use some improvement, contact Vertz Marketing to learn how our experts can help prepare your site for better results.