Search engine optimization is an ever-evolving aspect of digital marketing. It seems that each day something changes in the algorithms, making organic search results more “accurate.” When Milwaukee SEO first came to be, people began stuffing keywords into their websites so as to attract as much attention as possible. Over time, algorithms began looking at things like links, keyword density, and other areas to determine whether or not a website was considered credible. As we move forward, algorithms are now more capable of determining the quality of content within websites.
Don’t overuse your keywords.
As previously mentioned, your overall ranking is determined by a number of factors which are broken down using complex algorithms. The days of throwing keywords into every possible place on your website are gone, as search engines are now increasingly focusing on the quality of the content. Many people think “as long as I have the keywords there, I’m fine,” but that’s no longer the case.
Focus on quality, not quantity.
Having quality content makes sense, seeing as the end goal of SEO is to drive traffic to your website. When a user visits your website, just as if they were to visit your store or office, you want them to have a good experience. If your content is difficult to read or doesn’t flow well you run the risk of them leaving the site – or worse, losing them as a potential customer.
No results? Refresh.
Whether you plan to write new copy yourself or require the help of a Milwaukee SEO expert like Vertz Marketing, fresh, quality content in combination with other factors will help boost your search engine performance.
If you would like to learn more about SEO for your company or need help with your website, contact Vertz Marketing. We will educate you on the importance of SEO and how it will benefit you.