SEO: Search Engine Optimization. It’s a term that’s been around almost since the advent of the field of digital marketing. And it makes sense. Twenty-five years ago, as more and more people started to use search engines to find what they were looking for online, businesses started to focus on what they could do to make themselves findable on this new-to-the-public network called the world wide web.
Fast forward to 2019, and SEO is as important as it ever was, but the field has changed drastically. Because of advances in artificial intelligence (AI), changes in the algorithms that search engines use, the explosion of the sheer amount of content available online, and a whole host of various other factors, doing SEO right in 2019 requires skill, expertise, and hard work. Gone are the days when Google, Yahoo, and Bing can be manipulated by cheap shortcuts and keyword stuffing. SEO in 2019 takes real work done with real purpose and with real expertise.
And if your business’s website was built with SEO in mind, but it’s been several years since it’s received an update, now is the time to have it professionally reviewed. Out-dated SEO practices on your website can be worse than no SEO at all. Today’s search engine algorithms will actually punish a website – by demoting it on the search results list—for employing SEO practices that are seen as manipulative, unethical, and outdated.
If you haven’t paid attention to SEO on your business’s website, or if it’s been a while since it’s been updated, give us a call today at Vertz Marketing. With years of local experience in southeastern Wisconsin, but also the latest, up-to-date information on SEO, we’ll work to make sure your website is performing well in search results as your potential clients and customers seek you out.