Are you running a law firm and looking to simultaneously increase your leads and brand awareness? You've come to the right place. At Vertz Marketing, we have been helping law firms grow for over 15 years with our SEO services.

Nearly 50% of law firms are not utilizing their website for lead generation. That is a staggering amount, as the leading law firms spend most of their marketing budget on digital services such as PPC/SEO.

Due to the sheer volume of potential clients searching for legal services, showing up atop the SERPs has never been more crucial than it is today.

Quick Summary Of The Importance Of Law Firm SEO

  • Many law firms do not prioritize digital marketing efforts, with 40% needing a website and 35% not updating their websites for over three years.
  • Smaller law firms may have limited resources and budgets, making it difficult to effectively market themselves.
  • Hiring a digital marketing agency like Vertz Marketing can help law firms grow their clientele and improve their online presence.
  • Law firm SEO services, such as keyword research, link building, content writing, on-page SEO, and landing page conversion, are essential for improving search engine rankings and reaching the right audience.

What Is A Law Firm SEO Agency?

A Law Firm SEO agency is a specialized digital marketing company that you hire to improve your law firm's online visibility and ranking on search engine results, ultimately providing them with more clients and an increase in revenue.

Why You Need An SEO Agency

The majority of individuals seeking a law firm head straight to their search engine to search for a company to help them. 

An SEO agency can find the keywords being searched most often and optimize your website so that you show up on the top of search engines such as Google.

The Vertz Marketing SEO Strategy For Law Firms

At Vertz Marketing, we tackle every part of SEO to ensure your company is in the top three searches for your respective keywords.



When assessing our clients in the legal sector for keyword rankings, we prioritize buyer-centric keywords to drive targeted traffic and enhance sales growth.

Recognizing the significance of long-tail keywords is essential, given Google's acknowledgment that a broader keyword reach correlates with improved overall performance in the Search Engine Results Pages (SERPs).

To increase the ranking efforts of the buyer-related keywords, we also provide informational keywords that will help your money pages rank higher.

Link Building For Law Firms

A slow and steady organic link-building is key. We focus on building real links from real websites so that your website doesn't run into penalties down the line.


Content Creation

We understand what goes into a content strategy and which pages need to be created to ensure a healthy ROI for your law firm.

On-Page SEO

On-page SEO is perhaps one of the most overlooked parts of SEO campaigns. Our team understands this and focuses on creating valuable content that attracts backlinks and also provides a return on investment.

Landing Page Conversion/Creation

For specific campaigns, a landing page is vital. Our team has built hundreds of landing pages and understands how to create pages that drive a high click thru rate.

Local SEO

Optimizing your Google My Business profile and attracting organic links from companies in your area is key to producing high-quality local SEO results.

Technical SEO

Are you hurting your rankings efforts without even knowing it? Many businesses without a digital marketing team have websites that are incapable of ranking due to broken code on pages as well as under-optimized pages without a traffic strategy.

PPC To Support SEO

To get the most ROI with your SEO campaign, we provide exceptional PPC campaigns that target keywords to support your SEO efforts. This increases the chances of landing clients and also works faster than SEO.

How To Define Success From An SEO Agency

While you're considering hiring an SEO agency, clearly defining what success means to you is important.

  1. Improved Rankings: Your website should progressively climb in search engine results for your targeted keywords.
  2. Increased Traffic: A successful SEO strategy should boost your organic, referral, and direct traffic.
  3. Increase In clients: The most important part of SEO is that you are targeting keywords that bring in you more clientele.

But remember, SEO is a marathon, not a sprint. It's about long-term, sustainable growth.

Why Law Firm SEO Can Be Expensive

With high-profit margins for law firms, ranking a website takes time and effort. As time goes on, more law firms are catching on to SEO campaigns, and many law firms may request exclusivity so that agencies aren't helping their competitors.

Choose Vertz Marketing For Your SEO Efforts

Is your law firm's website not reaching the desired rankings? Contact Vertz Marketing, our dedicated SEO company for legal practices, to explore strategies for advancing your standings and expanding your legal business.

Give us a call to find out how Vertz Marketing can take your law firm to the next level with our SEO efforts.