June 8, 2026
Google’s May 2026 core update finished rolling out on June 2, 2026, after a twelve-day rollout that started May 21. By the time it completed, some […]
May 8, 2026
Every medspa eventually reaches the same point. You launch Google Ads because you want consultations now. Leads come in quickly at first, but costs slowly rise. […]
April 8, 2026
Thinking about hiring an in-house SEO instead of an agency? Here's the honest breakdown of what that decision actually costs and when it makes sense.
March 6, 2026
Every business owner we talk to asks some version of this question within the first ten minutes. “How long until we see results?” “When will we […]
February 6, 2026
Local business schema helps search engines understand who you are, what you do, and where your business is located. When it is implemented correctly, it supports […]
January 12, 2026
How often should local businesses post on social media in 2026? Platform-by-platform guidance to set realistic expectations and stay consistent.
December 4, 2025
Large language models are reshaping how people search, research, and discover information. Tools like ChatGPT, Gemini, and Perplexity are now acting as a second discovery layer […]
November 4, 2025
A website is often the first impression a customer has of your business. If that impression feels outdated, slow, or confusing, visitors will leave and likely […]
October 3, 2025
Local SEO is the backbone of visibility for small and mid-sized businesses that rely on community foot traffic, regional service calls, or city-based leads. When done […]
September 2, 2025
Google's August 2025 spam update doesn't target link spam or site reputation abuse. Here's what it actually penalizes and how to recover if you're hit.
July 30, 2025
Learn how to rank in the Google Map Pack with tips on proximity, reviews, and GBP optimization for better local visibility.
June 21, 2025
SEO and PPC for plumbers compared. See which drives better leads, lowers costs, and supports long-term growth for your plumbing business.
May 29, 2025
If you’re evaluating which social platforms make the most sense for your business, you’ve probably considered X, formerly known as Twitter. X continues to market itself […]
April 18, 2025
Imagine waking up to 25,000 clicks—before lunch. Google Discover can be a goldmine for website traffic—if you know how to use it. While traditional organic search […]
March 14, 2025
Google's March 2025 Core Update is live. Learn how it impacts rankings, SEO trends, and what Vertz Marketing clients need to know.
February 4, 2025
If you’re an eCommerce business using Shopify, you already know that driving traffic to your store is crucial for success. But how do you get customers […]
January 5, 2025
If you run a local business and haven’t tapped into TikTok, you’re missing out on a massive opportunity. At Vertz Marketing, we’ve spent a lot of […]
December 13, 2024
TikTok is more than just a social media app—it’s a platform where trends are born, communities thrive, and brands can reach millions of people in seconds. […]
December 5, 2024
Monetizing your content on social media has never been easier, thanks to programs like Facebook’s Performance Bonus Program. The program opens up significant earning opportunities for […]
November 17, 2024
If you run a construction company, chances are you’re always looking for new ways to generate leads and grow your business. One of the most effective […]