Blog

September 18, 2018
making your marketing personal in Milwaukee

This Time, It’s Personal

When it comes to marketing efforts for small and medium-sized businesses, there are more than a couple of common mistakes we see well-meaning business owners make […]
August 7, 2018
personal and business values for Milwaukee business owners

Does Your Business Reflect Your Values?

When it comes to running your business, do you have a philosophy about how your personal life, beliefs, priorities, values, etc. should intersect with your business? […]
July 23, 2018
patience in Milwaukee marketing practices

Slow and Steady Wins the Race

Probably the most famous and most recognized of Aesop’s Fables is the story of the tortoise and the hare. And I think we all know it […]
July 9, 2018
using digital marketing to find new employees in Milwaukee

Historically-Low Unemployment

Unemployment in Wisconsin is at a historic low. That’s right: unemployment, at just 2.8%, is the lowest it’s been in the state since the statistic has […]
June 22, 2018
halftime for your Milwaukee marketing strategy

Halftime Adjustments

We’ve just marked the first official day of summer, and many of us are looking forward to the warmer months, the long days, and the pleasant […]
June 8, 2018
marketing efforts for your Milwaukee small business

Are Your Marketing Efforts Really Worth It?

The science and psychology behind marketing and advertising is extremely fascinating, and being in the industry, we often get to see it from the ground floor. […]
May 25, 2018
digital marketing identity for Milwaukee business

Your Business’ Digital Identity

As Milwaukee-area digital marketing experts, we get to see a wide array of approaches that businesses take to going about their digital marketing efforts. Many businesses […]
May 11, 2018
community involvement for Milwaukee business owners

Getting Involved is Good for Business

After reading the title of this post, you may be saying to yourself, “Well, of course getting involved is good for business!” But getting involved in […]
April 13, 2018
social media marketing for small businesses in Milwaukee

Social Media: Leveling the Playing Field for the Little Guys

This week, Facebook Founder and CEO Mark Zuckerberg headed to Capitol Hill to testify before a couple of congressional committees to answer questions regarding the fundamental […]
March 30, 2018
the importance of a Milwaukee social media presence

The Power of Social Media

Social media platforms, and especially Facebook, have been in the news quite a bit lately. And it’s probably a very good and healthy thing that Americans […]
March 16, 2018
why do you own a Milwaukee business?

Who Are You Running Your Business For, Anyway?

We’ve mentioned it in the past: businesses exist to make money. It might seem like a cold and calculating way of putting it, but it’s true, […]
March 2, 2018
motivation for business owners in Milwaukee

A Matter of Motivation

With a few very rare (and specific) exceptions, most small and medium-sized business owners want to see their businesses grow and thrive – we can take […]
February 16, 2018
affording marketing for your Milwaukee small business

Can You Afford to Ignore Your Marketing Efforts?

It happens to almost all small and medium-sized businesses at one point or another: things get so busy and there’s so much to do that something […]
February 2, 2018
attracting customers with marketing in Milwaukee

Attracting Your Own Customers

If you’re a seasoned small or medium-sized business owner in southeastern Wisconsin, chances are you know the profile of your “typical” customer. Depending on the type […]
January 19, 2018
measuring marketing success in Milwaukee

When Is “Good Enough” Good Enough?

If you own a small or medium-sized business in the Milwaukee area, do you consider your business to be successful? Of course, how one defines the […]
January 5, 2018
trends for marketing in Milwaukee in 2018

Time-Tested Tactics or Trite Trends in 2018

Happy New Year, everyone! It’s 2018, and that means all sorts of different things to all sorts of different people. At Vertz Marketing, we’re always excited […]
December 22, 2017
planning for business in the new year

2018: The Year of Your Business

For many people, a new year means a fresh start – a clean slate. And, for many people, this is just what they need to motivate […]
December 8, 2017
how to win over once-a-year customers in Milwaukee

Thinking Ahead

It’s all-out holiday season in southeastern Wisconsin. We know that, for many of you, your business is incredibly busy at this time of year. Depending on […]
November 22, 2017
using holidays to your advantage for marketing in Milwaukee

Using the Holidays to Your Advantage

Thanksgiving is here and most people now consider the holiday season to be officially underway. Depending on the type of business you run, the holiday season […]
November 10, 2017
marketing for different types of people in Milwaukee

The Eye of the Beholder

If you’re like most people, you’ve probably seen a billboard, heard a radio ad, or watched a TV commercial that left you scratching your head. Maybe […]