Benefits Of Digital Marketing For Manufacturers


Until recently, manufacturers haven’t had to focus much of their marketing efforts on digital marketing. It used to be about ensuring quality products, hiring sales reps to attend trade shows, or investing in print advertising. Things have changed substantially in recent years, and most manufacturers have expanded their digital marketing efforts to increase their global reach.

In this article, we will jump into some key benefits of digital marketing for manufacturers.

Key Takeaways

  • Manufacturers can reach a global audience through digital marketing.
  • Companies can easily grow and maintain their email list.
  • Digital marketing yields a high ROI for manufacturers
  • Easy to test different strategies quickly and efficiently
  •  Video marketing works exceptionally well for manufacturers
  • At Vertz Marketing, we help manufacturers grow global reach through our digital marketing techniques.

Below are the top benefits of working with a digital marketing company for manufacturers, both large and small.

Generate More Leads

A digital marketing company will help you increase your lead generation through various strategies such as PPC, SEO, ambassador marketing, and overall website optimization.

With TikTok, Instagram, Facebook, and traditional search engine marketing, lead generation has always been challenging. Manufacturers can tap into these outlets to generate potential lifelong brand ambassadors/customers.

Improves Brand Awareness

Brand awareness is crucial for manufacturers as it allows them to differentiate themselves from competitors and build trust and credibility. 

What do Nike, Adidas, and Apple all have in common? They have built brands that are recognizable and speak to their customer base.

Wider Audience Reach

Digital marketing allows you to reach a much larger audience than traditional forms of marketing. While it is essential to grow your audience through various social media platforms and search engines, maximize your potential audience reach by familiarizing yourself with where your target audience spends the most time.

High ROI

Generally speaking, marketing provides manufacturers with a generous ROI. Manufacturers can target specific demographics, interests, and behaviors through digital marketing.

Most digital marketing companies will help you achieve a high ROI by reaching your target audience with relevant messages, allowing you to maximize the effectiveness of your campaigns.

Increase Sales

A solid marketing campaign can increase sales. Conversion marketing can help you make the most of your digital efforts and global outreach. A/B testing is the key to this, and it should be performed in every major manufacturer’s campaign.

Collect Audience Emails

Email marketing has improved over the years for many companies. Email campaigns allow manufacturers to collect emails, perform drip campaigns, and alert customers when new products are out.

Scale At Your Own Pace

You’re in charge of your marketing efforts. By leveraging digital marketing services, manufacturers can adjust their budgets according to their needs. 

If there’s an increase in clients or contract agreements, manufacturers can ramp up their investment in paid advertising campaigns to capitalize on the momentum.

Digital marketing’s scalability simplifies maintaining a comprehensive strategy, enabling manufacturers to adapt to changing circumstances and optimize their marketing efforts accordingly.

Digital Efforts Are Easier To Track

A significant hurdle in marketing is gauging the effectiveness of your strategies. However, digital marketing offers solutions through various analytics tools that monitor KPIs. These tools provide valuable insights, facilitating the tracking of marketing performance and aiding in identifying successful channels while highlighting areas that may require adjustment.

Digital marketing excels at growing relationships with current customers. For instance, personalized content can be sent through email marketing to maintain communication while cross-selling opportunities. This ongoing engagement nurtures existing customer connections, laying the groundwork for enduring relationships and ensuring consistent sales.

Manufacturers With Fantastic Digital Marketing

To wrap this post up, let’s take a look at some companies that have a fantastic digital presence:

  • Stryker
  • Tesla
  • Apple
  • Adidas
  • Taylormade
  • Nike
  • Warby Parker
  • Red Bull
  • Lego

Looking to grow your marketing efforts? Contact us today and find out what Vertz Marketing can do for you.