One of the very first places Milwaukee consumers and businesses will look to find your product or service is on an internet search engine. Through our proprietary search engine optimization (SEO) technologies, companies in Milwaukee, Wisconsin, and throughout the Midwest are sailing past their competition and achieving great natural search results in their Milwaukee SEO on Google, Bing, Yandex, Yahoo, and all other major search engines.
What is Milwaukee SEO?
Search Engine Optimization is the process by which your web presence is optimized so that when consumers or businesses are searching for your product or service on a search engine (Google, Bing, etc.), your website has the greatest likelihood of being ranked at the top in the results.
A proper SEO strategy’s most significant advantage over other types of advertising is that if you can maintain a very high rank for keyword phrases on these search engines, there is no cost per click to drive visitors to your site.
SEO is very challenging, technical work, and we have some of the best experts here at Vertz Marketing in Milwaukee to get your small or mid-size business ranked at or near the top of your market on search engines. There are over 250 metrics that our Milwaukee SEO experts focus on with white hat SEO programming techniques as well as tracking, tweaking, and maintaining these efforts on an ongoing basis to help you attain legendary results.
Many businesses find that having great SEO results is a critical part of their overall lead generation and ongoing marketing strategy. Driving traffic to your website from organically ranked search results will often provide the most qualified leads to your website and the highest paying customers.
The Search Engine Optimization Approach That Sets Us Apart
At Vertz Marketing, we perform an audit to determine the best approach for your business because we know that the journey to the top of the SERPs requires different work for every business.
With search engine optimization, many aspects must be worked on and monitored monthly. Sometimes the most challenging part about this is deciding exactly what needs to be done. And that’s where we come in at Vertz Marketing.
We pride ourselves in consistently implementing cutting-edge techniques in the following fundamentals of SEO to provide our clients with number-one rankings regardless of competitiveness.
On-Page SEO For Milwaukee Businesses
On-page SEO has been overlooked for years. Unfortunately, Google has consistently targeted websites with poor on-page SEO in their last few algorithm updates, and it’s caused many sites to plummet in the SERPs.
This is a problem we solve for both national and Milwaukee-focused SEO.
One of the driving factors that makes on-page SEO essential is that Google and other search engines monitor time spent on the page and whether or not your content is “helpful.”
Even if you can capture your desired rankings for particular keywords for your Milwaukee business, you will need proper on-page to ensure you stay at the top of the SERPs.
EAT – Expertise, Authority, Trustworthiness
One of the most significant ranking factors with on-page SEO is EAT, and it has been at the forefront of every important Google algorithm update.
At Vertz Marketing, we know and understand how to make our clients display EAT so that sudden Google updates don’t bring them down.
Keyword Research & Implementation
When ranking our Milwaukee area clients for keywords, we ensure that the keywords we target will be buyer-focused so that when they bring in new traffic, they see an increase in sales.
We also understand the importance of ranking for long-tail keywords, as Google has recently admitted that the more keywords you rank for, the better you perform overall in the SERPs.
To determine the essential long-tail keywords, you will need marketing experts such as Vertz Marketing to implement this properly.
We have done extensive research on site speed, and it has been confirmed by Google itself that site speed and core web vitals are essential if you want to get to page one in this day and age.
Speed optimization is so important because having a fast website doesn’t just help you rank better in the SERPs; it’s also been proven many times that faster sites have far higher conversion rates than slower websites.
This means that you will rank higher while at the same time landing new clients, which directly raises your bottom line.
Milwaukee website owners tend to be guilty of slower websites as they are often given the schpeel that they just need a functional website and that speed and design don’t make a big difference.
This is different now, and if you have a slow website, you are hurting your rankings and your chance to land new clients.
Image optimization is something that most websites need to be made aware of. All images on your website need to be compressed and uploaded in the correct size so that they don’t slow your website down and negatively affect your core web vitals.
We can quickly audit your images, determine which needs to be re-uploaded, and then implement compression to hone in on website speed, ultimately improving your SEO.
On top of this, we also roll out a few more tricks, such as ensuring the images are webP and have proper alt tags.
Internal Linking And Redirects
One of the main culprits of lousy rankings we see in Milwaukee is the need for more authority and improper redirects. A redirect is when you have a page and create a new page on the same subject.
We can fix improper redirects and ensure that your website is set up for success by implementing proper internal linking to build site hierarchy and show Google which pages are the most important on your website.
Content optimization is paramount for a successful business. Unfortunately, not only does poor content look bad to potential clients, but it also ranks sub-par on search engines.
SEO content has never been more competitive, and it has never been more important to have fantastic content to feed to search engines.
Local Search Engine Optimization For Milwaukee That Increases Your Website Traffic
Having success in the Milwaukee SERPs is essential. Still, it is often worth taking over all of the surrounding areas to maximize clientele and show search engines that you are a trustworthy local authority.
Our local SEO strategy targets social signals, directories, and geo-targeted keywords and focuses on citations that other companies might not consistently implement.
Our services focus on quickly finding any technical search engine optimization errors on your website and fixing them immediately.
We perform the following steps while determining the health of your technical SEO:
- Disposing of duplicate and thin content
- Fixing broken links
- Fixing internal links
- Improving title tags
- Improving metadata
- Analyzing competitors
- Increasing site speed
- Making a mobile-friendly website
- Fixing XML sitemaps
- No-indexing poor quality content
At Vertz Marketing, we perform many more steps in this department to ensure that you have proper technical SEO.
You can benefit from our services if you run an eCommerce business out of Milwaukee or Wisconsin. E-commerce-based SEO is different than local SEO but highly effective when it comes to brand recognition and driving an increase in sales.
Off-Page SEO (Backlink Building)
Vertz Marketing understands off-page better than anyone. While local citations are great for establishing authority, a well-placed backlink from a highly relevant URL can work wonders for your business.
We know how to obtain these and actively work to land these for our clients through cutting-edge techniques.
We differ from other companies in this regard because we know the backlinks to avoid, which can negatively affect local and national SEO.
Should My Business Hire An SEO Agency?
If you landed on this article, you were likely told about the benefits of implementing local SEO.
We assume that almost everything you hear is true. Local SEO is still relatively untapped, and when implemented correctly, it can take you from having ten customers to 100 rather quickly. Therefore, hiring an SEO agency is a no brainer.
How SEO Differs From PPC
At Vertz Marketing, we believe in exploring and making decisions based on results. What we love about SEO is that it is cost-effective. PPC can be incredibly expensive, and it is proven that most clicks from the SERPs land on the first two non-ad results.
While PPC can be faster in achieving some results, it can also be risky and stops working when you stop funding it.
We set our clients up so they can bring in clients in their sleep with our local SEO approach. This frees time and allows business owners to focus on other areas of their business rather than PPC.
Make Vertz Marketing Your Home For Local And National SEO
Is your website not ranking where it should be? Give Vertz Marketing a call, and our Milwakuee SEO company can discuss how to move your rankings to the next level and grow your business.
SEO is the number one way local businesses can attract new clients and grow to unimaginable heights. Make sure you put your Milwaukee SEO campaign n the hands of professionals who understand the ins and outs of such a complex industry.