February 2, 2018
If you’re a seasoned small or medium-sized business owner in southeastern Wisconsin, chances are you know the profile of your “typical” customer. Depending on the type […]
January 19, 2018
If you own a small or medium-sized business in the Milwaukee area, do you consider your business to be successful? Of course, how one defines the […]
January 5, 2018
With the year ending, we are heading into 2024, and that means all sorts of different things to all sorts of different people. At Vertz Marketing, […]
December 22, 2017
For many people, a new year means a fresh start – a clean slate. And, for many people, this is just what they need to motivate […]
December 8, 2017
It’s all-out holiday season in southeastern Wisconsin. We know that, for many of you, your business is incredibly busy at this time of year. Depending on […]
November 22, 2017
Thanksgiving is here and most people now consider the holiday season to be officially underway. Depending on the type of business you run, the holiday season […]
November 10, 2017
If you’re like most people, you’ve probably seen a billboard, heard a radio ad, or watched a TV commercial that left you scratching your head. Maybe […]
October 27, 2017
The marketing industry likes to talk about “brands” quite a bit. And there’s a reason – a business’s brand is extremely important to its success. It […]
October 13, 2017
The distinct change in seasons is one of the things many people love about living in Southeastern Wisconsin. While it’s true that most of us could […]
September 29, 2017
Different businesses seek to serve different segments of the population. While some businesses have a broad reach and offer a product or service that a good […]
September 15, 2017
We’ve written quite a bit in the past about the importance of a business’ reputation. Though a reputation is something that is intangible and impossible to […]
September 1, 2017
It’s officially September, and the back-to-school vibe is in the air. Stores are running their sales on supplies, and, if you have children, they may have […]
August 18, 2017
At first glance, the title of this post might be a bit deflating. After all, no one really enjoys being critical of themselves or their business. […]
August 4, 2017
If you own or manage a business, we’d like you to ponder this question today: what do you do well? Because we’ve worked with hundreds of […]
July 21, 2017
As we’ve discussed before in this blog, your business has a reputation. If you’ve just started your business, maybe you are only in the infant stages […]
July 7, 2017
At first glance, you might be confused about the title of this article. If you’ve read our blog before, you certainly know the value we place […]
June 23, 2017
If you own a small business, chances are you’ve thought about this question before: “How do I grow my business?” Well, “growing” a business might mean […]
June 9, 2017
When it comes to engaging your potential new customers and clients, have you ever stopped to think about what they want to hear? If you’re selling […]
May 26, 2017
Summer has unofficially arrived in southeastern Wisconsin! The unofficial start, Memorial Day, has come and gone. Schools are starting to let out and families are starting to […]
May 12, 2017
You’ve surely heard the cliché, “time is money.” Although clichés can sometimes be tired and overused, there’s a reason they’re clichés – because they are true more […]