June 8, 2018

Are Your Marketing Efforts Really Worth It?

The science and psychology behind marketing and advertising is extremely fascinating, and being in the industry, we often get to see it from the ground floor. […]
May 25, 2018

Your Business’ Digital Identity

As Milwaukee-area digital marketing experts, we get to see a wide array of approaches that businesses take to going about their digital marketing efforts. Many businesses […]
May 11, 2018

Getting Involved is Good for Business

After reading the title of this post, you may be saying to yourself, “Well, of course getting involved is good for business!” But getting involved in […]
April 13, 2018

Social Media: Leveling the Playing Field for the Little Guys

This week, Facebook Founder and CEO Mark Zuckerberg headed to Capitol Hill to testify before a couple of congressional committees to answer questions regarding the fundamental […]
March 30, 2018

The Power of Social Media

Social media platforms, and especially Facebook, have been in the news quite a bit lately. And it’s probably a very good and healthy thing that Americans […]
March 16, 2018

Who Are You Running Your Business For, Anyway?

We’ve mentioned it in the past: businesses exist to make money. It might seem like a cold and calculating way of putting it, but it’s true, […]
March 2, 2018

A Matter of Motivation

With a few very rare (and specific) exceptions, most small and medium-sized business owners want to see their businesses grow and thrive – we can take […]
February 16, 2018

Can You Afford to Ignore Your Marketing Efforts?

It happens to almost all small and medium-sized businesses at one point or another: things get so busy and there’s so much to do that something […]
February 2, 2018

Attracting Your Own Customers

If you’re a seasoned small or medium-sized business owner in southeastern Wisconsin, chances are you know the profile of your “typical” customer. Depending on the type […]
January 19, 2018

When Is “Good Enough” Good Enough?

If you own a small or medium-sized business in the Milwaukee area, do you consider your business to be successful? Of course, how one defines the […]
January 5, 2018

Time-Tested Tactics or Trite Trends in 2018

Happy New Year, everyone! It’s 2018, and that means all sorts of different things to all sorts of different people. At Vertz Marketing, we’re always excited […]
December 22, 2017

2018: The Year of Your Business

For many people, a new year means a fresh start – a clean slate. And, for many people, this is just what they need to motivate […]
December 8, 2017

Thinking Ahead

It’s all-out holiday season in southeastern Wisconsin. We know that, for many of you, your business is incredibly busy at this time of year. Depending on […]
November 22, 2017

Using the Holidays to Your Advantage

Thanksgiving is here and most people now consider the holiday season to be officially underway. Depending on the type of business you run, the holiday season […]
November 10, 2017

The Eye of the Beholder

If you’re like most people, you’ve probably seen a billboard, heard a radio ad, or watched a TV commercial that left you scratching your head. Maybe […]
October 27, 2017

Your Brand – More Important Today Than Ever Before

The marketing industry likes to talk about “brands” quite a bit. And there’s a reason – a business’s brand is extremely important to its success. It […]
October 13, 2017

Seasonal Strategies for Marketing

The distinct change in seasons is one of the things many people love about living in Southeastern Wisconsin. While it’s true that most of us could […]
September 29, 2017

Knowing (and Growing) Your Target Audience

Different businesses seek to serve different segments of the population. While some businesses have a broad reach and offer a product or service that a good […]
September 15, 2017

Your Business’ Digital Strategy – It’s Essential!

We’ve written quite a bit in the past about the importance of a business’ reputation. Though a reputation is something that is intangible and impossible to […]
September 1, 2017

Back to School for Your Business

It’s officially September, and the back-to-school vibe is in the air. Stores are running their sales on supplies, and, if you have children, they may have […]