With a few very rare (and specific) exceptions, most small and medium-sized business owners want to see their businesses grow and thrive – we can take that for granted. The reasons for that, however, are about as diverse as the business owners themselves. Today, we want you to take a few minutes to ponder your motivation for wanting to grow your business.
Perhaps the first thing that popped into your mind seemed obvious – money. Successful businesses make money, and even more successful businesses make even more money. And while that’s very true and also very important, there are also other motivators that drive the hardworking men and women who own and operate businesses in southeastern Wisconsin.
Think of your own situation. Maybe you inherited a family business, and your motivation for wanting to see your business thrive is because you want to pay respect to the previous generation who opened the business, or that you also want to leave a legacy for the future generations in your family. Or maybe your motivation is that you feel it’s important to provide good jobs for the people around you, and your business is the vehicle through which you can provide those jobs. Or perhaps you see an unmet need in the community, and your business is playing an important role to serve the community by providing for those needs.
So when it comes to working to grow your business, think about your motivation. By identifying your motivational factors, you’ll be able to really understand how your business can be the best version of itself possible. And as you work to grow your business, you can take these factors into account and chart a course for your business that stays true to what’s most important to you.
Finally, we’re here to remind you that all these motivations – from money to family to community – are all very good and noble motivations. When you work with us at Vertz Marketing, we’ll help you identify and emphasize what exactly makes your business unique. Give us a call today and partner with us in growing your business.