If you own or manage a small business in southeastern Wisconsin, there’s a good chance you may see an increase in customer traffic during the holiday shopping season. Certainly not all businesses are affected by the season in the same way, but for many retail establishments, restaurants, and boutiques that provide personal services, this time of year is the busiest.
And with that busyness can come a lot of stress. Keep in mind though, it’s a busy time of year for everyone, and it can also be a stressful time of year for everyone – including your clients, customers, and guests. This means that good customer service in the month of December may involve an extra helping of patience and understanding with your customers and clients.
It’s important to go the extra mile in customer service this time of year because your business may be making its first impression on many new customers. They may have only first sought out your business because of the holiday shopping season, but if they are impressed by excellent customer service despite the busy time of year, it is sure to leave them with a high view of your business. You may successfully convert once-a-year holiday shoppers into regular customers – all because of an extra emphasis on customer service.
At Vertz Marketing, we’d like to wish you all the very best during this holiday season. Our passion is seeing the small and medium-sized businesses of the Milwaukee area grow and thrive, and we hope that this holiday season is not only happy for you and yours, but that it’s successful for your business.