After reading the title of this post, you may be saying to yourself, “Well, of course getting involved is good for business!” But getting involved in what? Getting involved with your employees? Getting involved with your customers? Getting involved with the books and financials? Of course being involved in all aspects of your business is a good move, but today, we’re talking about something quite different.
Today we’re talking about getting involved in your community. And getting involved in your community is important in two specific ways. First of all, getting involved in your community is just a good thing to do. Your community is where you live and work. You should want it to thrive. You should want to see it’s people do well. You should want to make it the best place it can be. To put it simply, getting involved in your community is just the right thing to do.
But getting involved in your community is also good for business. Really good for business. By getting involved, you’ll connect with the people who live where you run your business. You’ll get to meet potential clients and customers, and you’ll meet fellow business owners that might be valuable for a business-to-business relationship. And getting involved in your community is great advertising too. You’ll get to explain who you are and what you do, and exactly what your business brings to your great community.
Finally, “getting involved” will look a little bit different in each unique community and for each unique business, but there should be some kind of opportunity you can find to help your community out. The important thing is to make an effort for the sake of your community and for the sake of your business.