Probably the most famous and most recognized of Aesop’s Fables is the story of the tortoise and the hare. And I think we all know it well. The tortoise and the hare agree to a race and everyone expects the hare to win because of his superior speed. A bit into the race, because the hare is so far ahead, he decides to stop and take a break. The tortoise, despite being behind, plods along at a slow yet steady pace. The moral of the story: keep at it and things work out.
There’s a lesson to be learned here for those that run a business and are looking to move forward and grow. Just keep going. Period. Slow and steady will “win the race” (or, in your case, grow your business).
As digital marketing experts in the Milwaukee area, we’ve found this lesson from Aesop’s Fables to especially applicable to marketing efforts. Many businesses undertaking marketing efforts expect to see radical results immediately. To be honest, sometimes that does happen; however, it’s not usually the case. What’s far more common is that thoughtful and consistent marketing efforts slowly and steadily build consumer confidence in a brand. The important thing is to keep at it and keep going with consistent and concise messaging.
If you own or manage a small or medium-sized business in southeastern Wisconsin and have worked with a marketing firm that promised you immediate and transformative results in little or no time, we suspect you have been disappointed with the results. Good marketing efforts require time, effort, strategy, and consistency. And when that happens, the results are typically positive.
If you need a marketing strategy that works and will help grow your business, call us today at Vertz Marketing and let us get to work for you. You’ll be glad you did.