August 30, 2019

“Y’all Good?”: Why Going “Viral” Might Be Too Much of a Good Thing

If you look throughout history, there are some examples of wars being incited by seemingly small or trivial events. The “chicken sandwich wars” of 2019 is […]
August 7, 2019

Mission Or Mantra: What’s Best For Your Business?

Every successful business has a powerful mission statement guiding their every move. The mission statement defines what the business is setting out to achieve, how it […]
May 28, 2019

Summer Backdrops in Milwaukee

Sure, we Wisconsinites have been known to complain about the weather in our state from time to time. Whether we’re just sick of our fifth straight […]
April 19, 2019

Are You Listening to What Your Customers Are Trying to Tell You?

Customer and client feedback: almost every small or medium-sized business owner knows it’s extremely important, yet it’s something that’s easy to forget about, isn’t it? Running […]
April 6, 2019

What’s in a Website in 2019?

As digital marketing experts in Milwaukee, we’ve watched as the world of digital marketing has transformed in the last twenty years more than anyone could have […]
February 22, 2019

When Your Business Gets Stale

It can happen in your home, at the office, with your relationships, and in just about any part of your life: things get stale. What do […]
February 11, 2019

Ward Off the Winter Blues

Though we’re well into winter in southeastern Wisconsin, often the second half of the season is when we experience some of the fiercest weather. With record-setting […]
January 18, 2019

What’s in a Name?

If you own or manage a small or medium-sized business, have you ever stopped to think about what comes to your clients’ and customers’ minds when […]
January 4, 2019

New Year, New Goals for Your Business

Happy 2019! The new year is officially here, and that quite likely means different things to different people. Perhaps 2018 was a great year, and you’re […]
December 21, 2018

Happy Holidays from Your Friends at Vertz Marketing

If you frequent our blog page, you know that most of our posts are focused on strategies aimed at helping you promote your small or medium-sized […]
December 7, 2018

Emphasizing Customer Service this Holiday Season

If you own or manage a small business in southeastern Wisconsin, there’s a good chance you may see an increase in customer traffic during the holiday […]
November 9, 2018

Digital Marketing Amplifies Traditional Messages

As digital marketing experts in southeastern Wisconsin, we’ve had the pleasure of working with hundreds of businesses in the Milwaukee area. As we’ve talked to these […]
October 26, 2018

Consumer Confidence in Communication

E-mail, social media, text and instant messaging, and other forms of electronic communication are here to stay. When these technologies were first emerging, many businesses had […]
October 12, 2018

Are You Causing More Harm Than Good?

Search engines, with Google leading the way, have become very sophisticated since their inception. Algorithms, powered by artificial intelligence (AI, for short) can help you find […]
September 28, 2018

It’s Not Too Late to Plan for the Holiday Season

It’s the end of September, so if you’ve been in a big-box store recently, chances are you’ve started to see the early beginnings of preparation for […]
September 18, 2018

This Time, It’s Personal

When it comes to marketing efforts for small and medium-sized businesses, there are more than a couple of common mistakes we see well-meaning business owners make […]
August 7, 2018

Does Your Business Reflect Your Values?

When it comes to running your business, do you have a philosophy about how your personal life, beliefs, priorities, values, etc. should intersect with your business? […]
July 23, 2018

Slow and Steady Wins the Race

Probably the most famous and most recognized of Aesop’s Fables is the story of the tortoise and the hare. And I think we all know it […]
July 9, 2018

Historically-Low Unemployment

Unemployment in Wisconsin is at a historic low. That’s right: unemployment, at just 2.8%, is the lowest it’s been in the state since the statistic has […]
June 22, 2018

Halftime Adjustments

We’ve just marked the first official day of summer, and many of us are looking forward to the warmer months, the long days, and the pleasant […]