March 8, 2019

SEO in 2019 – As Important as It’s Ever Been

SEO: Search Engine Optimization. It’s a term that’s been around almost since the advent of the field of digital marketing. And it makes sense. Twenty-five years […]
February 22, 2019

When Your Business Gets Stale

It can happen in your home, at the office, with your relationships, and in just about any part of your life: things get stale. What do […]
February 11, 2019

Ward Off the Winter Blues

Though we’re well into winter in southeastern Wisconsin, often the second half of the season is when we experience some of the fiercest weather. With record-setting […]
January 18, 2019

What’s in a Name?

If you own or manage a small or medium-sized business, have you ever stopped to think about what comes to your clients’ and customers’ minds when […]
January 4, 2019

New Year, New Goals for Your Business

Happy 2019! The new year is officially here, and that quite likely means different things to different people. Perhaps 2018 was a great year, and you’re […]
December 21, 2018

Happy Holidays from Your Friends at Vertz Marketing

If you frequent our blog page, you know that most of our posts are focused on strategies aimed at helping you promote your small or medium-sized […]
December 7, 2018

Emphasizing Customer Service this Holiday Season

If you own or manage a small business in southeastern Wisconsin, there’s a good chance you may see an increase in customer traffic during the holiday […]
November 9, 2018

Digital Marketing Amplifies Traditional Messages

As digital marketing experts in southeastern Wisconsin, we’ve had the pleasure of working with hundreds of businesses in the Milwaukee area. As we’ve talked to these […]
October 26, 2018

Consumer Confidence in Communication

E-mail, social media, text and instant messaging, and other forms of electronic communication are here to stay. When these technologies were first emerging, many businesses had […]
October 12, 2018

Are You Causing More Harm Than Good?

Search engines, with Google leading the way, have become very sophisticated since their inception. Algorithms, powered by artificial intelligence (AI, for short) can help you find […]
September 28, 2018

It’s Not Too Late to Plan for the Holiday Season

It’s the end of September, so if you’ve been in a big-box store recently, chances are you’ve started to see the early beginnings of preparation for […]
September 18, 2018

This Time, It’s Personal

When it comes to marketing efforts for small and medium-sized businesses, there are more than a couple of common mistakes we see well-meaning business owners make […]
August 7, 2018

Does Your Business Reflect Your Values?

When it comes to running your business, do you have a philosophy about how your personal life, beliefs, priorities, values, etc. should intersect with your business? […]
July 23, 2018

Slow and Steady Wins the Race

Probably the most famous and most recognized of Aesop’s Fables is the story of the tortoise and the hare. And I think we all know it […]
July 9, 2018

Historically-Low Unemployment

Unemployment in Wisconsin is at a historic low. That’s right: unemployment, at just 2.8%, is the lowest it’s been in the state since the statistic has […]
June 22, 2018

Halftime Adjustments

We’ve just marked the first official day of summer, and many of us are looking forward to the warmer months, the long days, and the pleasant […]
June 8, 2018

Are Your Marketing Efforts Really Worth It?

The science and psychology behind marketing and advertising is extremely fascinating, and being in the industry, we often get to see it from the ground floor. […]
May 25, 2018

Your Business’ Digital Identity

As Milwaukee-area digital marketing experts, we get to see a wide array of approaches that businesses take to going about their digital marketing efforts. Many businesses […]
May 11, 2018

Getting Involved is Good for Business

After reading the title of this post, you may be saying to yourself, “Well, of course getting involved is good for business!” But getting involved in […]
April 13, 2018

Social Media: Leveling the Playing Field for the Little Guys

This week, Facebook Founder and CEO Mark Zuckerberg headed to Capitol Hill to testify before a couple of congressional committees to answer questions regarding the fundamental […]