Many businesses don’t feel the need to have a blog on their website. However, blogs are statistically proven to produce 67% more leads a month than businesses that don’t. Blogs offer many benefits including an increase in consumer trust, humanizing your brand, and increasing long-term traffic to your company’s website. Here are the top 4 reasons why you should add a blog to your website.
Blog posts are a great way to add some quality content to your social media pages. Posting a link to a blog that explains a FAQ or a unique service you offer will likely increase the number of users who share your posts. This will ultimately increase your social media exposure, resulting in increased traffic to your website.
Search engine optimization is one of the most important components of digital marketing. As a business, you want your website to show up on the first page of Google when someone searches for something related to your business. A blog will improve SEO by doing many things such as:
Blogs are a great way to inform your audience of your business in a subtle way. Mentioning a product or service you offer casually throughout your blog is a great way to persuade customers to try out your business. Websites tend to be more straightforward and formal. A blog can easily branch out, helping you connect with your potential customers! You can even mention any sales or promotions you’re offering!
Your blog is a great place to explain a product or service further. For example, provide “how-to” guides and talk about the advantages of using your products/services. Promoting your products will help your customers to build up more trust in your brand, making you seem superior to your competitors.
If you need help with starting a blog, Vertz Marketing is here for you! Located in Milwaukee, WI, we help clients in the surrounding area to improve their SEO and drive more traffic to their website, resulting in a higher client base. Get started today with a FREE marketing check-up by calling (262) 910-4125.