With a rapidly changing social media world, it’s important to keep up with the trends of technology. Social media can be a great way to market your small business if you use it correctly. Instagram has been a huge addition to this technology era. On an average day, over 80 million photos are shared with a total of 3.5 billion likes. The majority of users are between the ages of 18 and 29 years old, making Instagram a great way to market towards a younger audience. Check out these tips on how to use Instagram to market towards these users.
When you switch from a normal account to a business account, you can view all sorts of analytics. You can view the insights for each post, which shows how many accounts the post reached and how many people clicked your profile after seeing the post. You can also easily promote any picture within just a few clicks. Doing so will direct more traffic to your page, increasing your follower count and growing your business. These are just a few things a business account will provide your page with, but there are many more perks.
Regularly posting provides more opportunities for people to see your pictures/videos, drawing them to your account. However, don’t get carried away. Posting too much will cause followers to become annoyed, resulting in a loss of followers. Most sources say to post around one to three times a day. This is a good rule of thumb to follow, however, do what works best for your business. Every business differs a little because they all have different followers.
Hashtags are a great way to reach a larger audience on Instagram. Look up trending hashtags and use some in each post. You can even create your own hashtag for customers/clients to use. When they use the hashtag and post about your product/service, they will be spreading the word about your business for free!
Instagram brings out the inner photographer in its users. The photos you post represent your brand and brand identity. It’s important to choose wisely what you post and what you keep in your camera roll. Make sure they are high-quality photos with good lighting, not blurry or pixelated. Consider applying filters to keep your content consistent. Taking these steps will ensure your page is clean and visually appealing which will result in more followers.
Vertz Marketing is located in the Milwaukee area and offers marketing services to small businesses. We want to help grow your business using our SEO, advertising, public relations, and social media management services. Our wide range of services ensures clients get the tools they need to be successful. Get started today with a FREE marketing checkup by visiting vertzmarketing.com or calling (262) 910-4125 today!