Digital marketing is so important to any company that wants to continue to grow its clientele and customer base. However, there are tons of mistakes companies make that completely screw up their marketing campaign and result in a loss of potential customers. Check out these common digital marketing mistakes you need to avoid.
Targeting too many audiences
Choosing the right target market is key to having a successful marketing campaign. Over-targeting is a common mistake and results in fewer sales. Instead, pick a group of people that would be most interested in your product/service. This group of people can range from a middle-aged mom to a 17-year-old boy. Then, research what marketing strategies they best respond to.
Choosing the wrong platform
Now that you have selected the perfect audience to market towards, make sure you choose the right social media platform to reach them. For example, Instagram is a great place to advertise if you’re looking to target Gen Z and Millennials. But if you’re selling a product/service aimed at 45-year-old women, you may be better off advertising on Facebook. If you’re looking to advertise on more than one platform, you may want to tweak your marketing strategy for each social network to get the most out of it.
An outdated website
Your website is most of your customers’ first impression of your business. After visiting, it should make them feel more confident in your product/service and the business itself. If your website is unorganized, unprofessional, and doesn’t have a lot of information on it, they will assume that’s how your business runs. Avoid this by creating an easy-to-navigate site with all of your business’ information on it. Update it frequently to keep customers in the loop.
There are so many easy mistakes to make when marketing your business, which is where Vertz Marketing comes into the picture. At Vertz Marketing, we will help you gain more customers with our expertise in web design, advertising, SEO, social media management, and much more! Let our marketing experts advertise your company so that you don’t have to make these common mistakes! To learn more, call (262) 910-4125.