October 26, 2018
E-mail, social media, text and instant messaging, and other forms of electronic communication are here to stay. When these technologies were first emerging, many businesses had […]
October 12, 2018
Search engines, with Google leading the way, have become very sophisticated since their inception. Algorithms, powered by artificial intelligence (AI, for short) can help you find […]
September 28, 2018
It’s the end of September, so if you’ve been in a big-box store recently, chances are you’ve started to see the early beginnings of preparation for […]
September 18, 2018
When it comes to marketing efforts for small and medium-sized businesses, there are more than a couple of common mistakes we see well-meaning business owners make […]
August 7, 2018
When it comes to running your business, do you have a philosophy about how your personal life, beliefs, priorities, values, etc. should intersect with your business? […]
July 23, 2018
Probably the most famous and most recognized of Aesop’s Fables is the story of the tortoise and the hare. And I think we all know it […]
July 9, 2018
Unemployment in Wisconsin is at a historic low. That’s right: unemployment, at just 2.8%, is the lowest it’s been in the state since the statistic has […]
June 22, 2018
We’ve just marked the first official day of summer, and many of us are looking forward to the warmer months, the long days, and the pleasant […]
June 8, 2018
The science and psychology behind marketing and advertising is extremely fascinating, and being in the industry, we often get to see it from the ground floor. […]
May 25, 2018
As Milwaukee-area digital marketing experts, we get to see a wide array of approaches that businesses take to going about their digital marketing efforts. Many businesses […]
May 11, 2018
After reading the title of this post, you may be saying to yourself, “Well, of course getting involved is good for business!” But getting involved in […]
April 13, 2018
This week, Facebook Founder and CEO Mark Zuckerberg headed to Capitol Hill to testify before a couple of congressional committees to answer questions regarding the fundamental […]
March 30, 2018
Social media platforms, and especially Facebook, have been in the news quite a bit lately. And it’s probably a very good and healthy thing that Americans […]
March 16, 2018
We’ve mentioned it in the past: businesses exist to make money. It might seem like a cold and calculating way of putting it, but it’s true, […]
March 2, 2018
With a few very rare (and specific) exceptions, most small and medium-sized business owners want to see their businesses grow and thrive – we can take […]
February 16, 2018
It happens to almost all small and medium-sized businesses at one point or another: things get so busy and there’s so much to do that something […]
February 2, 2018
If you’re a seasoned small or medium-sized business owner in southeastern Wisconsin, chances are you know the profile of your “typical” customer. Depending on the type […]
January 19, 2018
If you own a small or medium-sized business in the Milwaukee area, do you consider your business to be successful? Of course, how one defines the […]
January 5, 2018
With the year ending, we are heading into 2024, and that means all sorts of different things to all sorts of different people. At Vertz Marketing, […]
December 22, 2017
For many people, a new year means a fresh start – a clean slate. And, for many people, this is just what they need to motivate […]