Thinking Ahead

how to win over once-a-year customers in Milwaukee

It’s all-out holiday season in southeastern Wisconsin. We know that, for many of you, your business is incredibly busy at this time of year. Depending on your type of business, maybe you even rely on this time of year to do some of the “heavy lifting” for your business’s finances. Maybe you love the buzz in the air around the holidays, or maybe you can’t wait for the busy season to be over. Whatever the case, the holiday season likely impacts your business in one way or another.

And we know you may be extremely busy at this time of year, so please don’t tune us out as we give you one more thing to do…

If now is the busiest time of year for your business, it’s safe to say that you have customers and clients that you don’t see during other parts of the year. They are holiday-only customers or clients, but you can work to change that. Take the opportunity this season to use your interactions with these once-a- year customers to make an impression for your business. Work to highlight the things you do during the other eleven months of the year, and give them a reason to come back soon – not in another year. We know you have enough going on with the holidays, but even a little bit of time and effort put into highlighting the value of your business year-round can make a big impression on these occasional customers.

At Vertz Marketing, we work tirelessly to help our clients grow their businesses. If you’re looking for great strategies that can help your business excel during the holidays and all year round, give us a call today and let us help you put together a winning campaign for you.