If you’re like most people, you’ve probably seen a billboard, heard a radio ad, or watched a TV commercial that left you scratching your head. Maybe you simply didn’t understand the ad, or maybe you did but couldn’t understand how anyone in their right mind thought it was a good idea to create such a nonsensical ad.
The truth is there are all sorts of people in the world who all have different tastes, different senses of humor, and find different things memorable or impactful. Just because a certain ad didn’t appeal to you does not mean it’s a failure.
When it comes to digital marketing, the same phenomenon can often happen. Maybe you can’t at all understand the appeal of a platform such as Instagram (from what you’ve heard it’s what millennials use to post selfies and pictures of their food) but it has a huge audience and it can be an effective platform for digital marketing. Or perhaps you prefer to deal with clients and customers in person or on the phone and don’t like to communicate via Facebook, but you have many potential clients or customers you might be missing out on because that is exactly how they prefer to communicate or find a business.
So when it comes to your digital marketing efforts, we’d like to encourage you to keep an open mind. Something that might really not make the most sense to you might be a powerful tool that you have been ignoring, and the last thing you want to be doing is missing out on potential business.
With our team of digital marketing experts, we at Vertz Marketing are ready to help you identify which platforms and channels have the potential to help you grow your business. Just because it may be a blind spot for you personally as a business owner or manager does not mean it needs to be a blind spot for your business. Give us a call today and let’s discuss how we can help you grow.