The world of social media is constantly changing, and so is the way we use it. While the internet used to be strictly used for connection, it has now transformed into a platform for entertainment and education. So, what does this mean for businesses looking to market their products/services in the digital world? Stay on top of the latest trends to keep your business accumulating new customers.
TikTok is the short video-making app that blew up in 2020 during the COVID-19 pandemic, and its growth hasn’t wavered since. This app has taken the internet by storm, and we’ve been able to watch as other social platforms realize the potential of video content. Social media empires such as Facebook, Instagram, YouTube, and Snapchat have all followed in TikTok’s footsteps by adding short video features to their own business model. Businesses have to get on board with video content, whether they like it or not, because it is the way of the future. Creators are pushed to create video content to boost their spot in the algorithm and stay relevant to their audience, and your business should, too.
Aside from short TikToks and Reels, video content continues to be the most engaging way to reach an audience. Yep, this means posting videos on your story instead of pictures and uploading YouTube videos as a way to tell people about your product/service. People are becoming lazier, attention spans are decreasing, and potential customers are less inclined to read about what your business has to offer. Instead, they want to hear about it and see it with their own eyes.
Creators, “fake celebrities,” influencers – whatever you want to call them- are essential to the future of marketing. Their followers represent people who are interested in the same things they became known for and are, therefore, more credible for promoting a product than a celebrity might be. For example, a makeup/beauty influencer is known for their impeccable makeup artistry skills. Their followers are people who are also interested in makeup and want to see what this influencer has to say about the best products. If the influencer partners up with Morphe, an iconic makeup brand, and recommends it to their followers, they’ll trust the influencer more than they would with a random celebrity who rarely even does their own makeup.
Marketing trends change faster than lightning, so how do you even begin to keep up with the times? At Vertz Marketing, we stay up to date with the latest marketing trends so that you don’t have to! We specialize in social media and influencer marketing, along with an extensive list of other services. Get your FREE marketing checkup today by calling (262) 910-4125.