The Road Ahead: Statistics for Marketing in 2014

Milwaukee online marketing

2013 has been an incredibly important year for Milwaukee marketing strategies. After the economic recession hit, many companies slashed marketing budgets and are still slowly recovering. In the past two years, digital marketing has become essential to many brands’ overall marketing strategies.

The push towards digital has been a result of high adoption rates among the vast majority of consumers. As many people spend more time online, companies have learned that it is an easy and cost effective way to reach consumers. Sites like Facebook have worked towards a more comprehensive user experience, with a multitude of advertising opportunities for companies.

The people at Business 2 Community recently compiled a list of “20 Fascinating Statistics About Marketing” and released an infographic of the results. The results were interesting, showing how quickly digital marketing has grown and continues to grow. Below are a few highlights from the list.

  • Internet advertising will make up nearly 25% of the entire ad market by 2015
  • In 2013, 55% of marketers worldwide increased digital marketing budgets
  • 52% of all marketers have found a customer via Facebook in 2013
  • 33% of traffic from Google’s organic search results go to the 1st item listed
  • Nearly 50% of companies have content marketing strategies

(For the full list of statistics and to see the infographic, you can click here to view the article.)

At Vertz Marketing, our goal is to help develop a marketing strategy for your Milwaukee business that will make you reach your full potential. Whether through social media, email, PR, or other mediums, our Milwaukee marketing and advertising firm will help you gain leads and grow sales. It’s time to take your marketing to the next level. Contact Vertz Marketing today to get started!

Written By Tim Vertz