Page Speed Optimization for Milwaukee Businesses
Supercharge Your Website Performance With Vertz Marketing
At Vertz Marketing, we specialize in Page Speed Optimization tailored specifically for Milwaukee-based businesses. We’re not just another digital agency — we’re local, we know the Milwaukee landscape, and we understand what your competition is doing.
Page speed might not be the flashiest part of SEO, but it’s one of the most overlooked and misunderstood. And we’re here to make sure you don’t fall behind.
Why Page Speed Matters
(Even If It’s Not a Direct Ranking Factor)
While Google has stated that page speed isn’t a direct ranking factor, our philosophy at Vertz Marketing is simple: we leave no variable unchecked.
If there’s a box to check, we check it. If there’s a “what if,” we eliminate it.
The goal is clear: help your business rank higher, load faster, and convert better — without the mystery and mess that other agencies leave behind.
Our Page Speed Optimization Process
Many business owners think a simple plugin is all it takes. But page speed plugins alone only solve about 80% of the problem — and sometimes create new ones.
Here’s our proven, hands-on process that goes far beyond your average “auto-optimize and hope for the best” approach:
1. Initial Plugin Baseline
We begin with a trusted page speed plugin to get a baseline — but that’s just step one.
If you already have a license for a speed optimization plugin, we may be able to use that, but we typically opt for either WP Rocket or Perfmatters.
2. Deep CSS Audit
We analyze your website’s theme and page builder to identify unused CSS (often tens of thousands of unnecessary lines), bloated stylesheets loading on every page, and redundant or legacy code.
We make sure unused CSS is prevented from loading sitewide.
3. JavaScript Optimization
Modern themes are built to serve everyone — which means they often include animations, effects, and scripts your business doesn’t need.
We carefully review your JavaScript and remove unused functionality, disable scripts from loading sitewide, clean up what’s slowing your visitors down.
4. Plugin Inventory & Streamlining
Just like themes, plugins can be full of bloated code. We assess every plugin you’re using:
Are the plugins you're using essential Can we replace some of them with lightweight custom code? What extra CSS and JS are they loading?
Our goal? Run your website with the fewest plugins possible — ideally under 10 — for optimal performance and maintainability.
Ready to Speed Up Your Website?
Most agencies stop at plugin-based optimization. We don’t.
Our hands-on, code-level approach ensures your website is lean, fast, and ready to compete — especially in a market like Milwaukee, where many businesses are still overlooking page speed entirely.
We bring a local edge, real expertise, and a performance-first mindset to every website we touch.
If you’re serious about getting ahead of your Milwaukee competitors and want a faster, smoother, better-performing website, let’s talk.
Contact Vertz Marketing today to schedule your custom page speed audit.