Small businesses often struggle to find cost effective ways to reach broad audiences without feeling like they’re wasting money. With the number of options available, it’s no surprise that people often don’t know where to start. At Vertz Marketing, our team utilizes a number of Milwaukee online advertising strategies including Facebook ads. Here are a few reasons why Facebook ads are a great tool for small businesses.
Personalization
When it comes to design and execution, Facebook ads essentially allow you to be as creative as you’d like. While there are certain guidelines to follow, you can easily extend your branding through these ads. Users respond best to images, so this feature is extremely beneficial to both you and the end user.
Demographics
When creating ads on Facebook, the user demographic can be highly targeted. Whether you’re looking to catch the attention of a specific gender, age, education level, geographic location, or even type of interest, you can completely customize where your ads are being shown. As opposed to keywords, you’re targeting Facebook users based on behaviors and interests – something that can be very beneficial in the buying and decision making process.
Promotions
In addition to grasping the attention and likes of those who are not connected to your brand, Facebook ads allow you to promote events, groups, and other pages. This is especially helpful if you’re running an event and want to attract your Facebook fans.
If you’d like to learn how a Milwaukee online advertising strategy can help your small business, contact Vertz Marketing today. We will work with you to determine an effective plan!