It’s no secret that Facebook is an effective addition to any marketing strategy and, in many cases, an essential piece. Whether you’re a large corporation or a small family-owned business, Facebook’s impressive reach can provide you with a quick and highly targetable way to get your message out to customers and prospective customers.
A recent study looked at the number of monthly active users on the social media giant and found that it has grown rapidly since 2006. “Monthly active user” means those that log into Facebook at least once per month. It does not include inactive or infrequent users – in other words, it’s not the total number of Facebook users.
According to Statista, Facebook’s total monthly active users reached 1.23 billion at the end of 2013, which is about equivalent to the population of India. Currently, the continent with the highest number of active monthly users is Asia, with over 368 million. The U.S. and Canada have over 201 million.
If Facebook continues to grow at the speed it has, there could be more active monthly users in 2015 than there are people in China, the most populous country in the world! While Statista says this isn’t any sort of scientific comparison, it’s an interesting comparison to show how large of a reach Facebook truly has.
Even if your business isn’t looking to cater to international (or even interstate) clients, the power of Facebook and its comprehensive advertising tools is evident. With the help of our Milwaukee advertising agency, your business can reach new customers and increase traffic.
If you’d like to learn more about how Facebook can help your business, contact our Milwaukee marketing firm. We can develop a custom marketing plan tailored to your company’s specific needs!