You’ve likely stumbled across a blog post or two (or many!) in your life while researching any of a variety of topics. For many companies, a blog is a great way to communicate greater detail and updated information about products and services. The team of Milwaukee bloggers at Vertz Marketing understand the importance of blogging and its value for SEO. Here are a few reasons why you should, if you haven’t already, consider adding a blog page to your website.
Fresh content
Because your general website content will likely stay consistent, a blog offers you the opportunity to provide visitors with updated information for things like events, promotions, and more.
SEO value
It’s no secret that Google, Yahoo!, and Bing look at the amount of content on your website. Websites that sit stagnant will likely not rank as well as those with consistent blog content. Adding blogs to your website also give you the opportunity to rank in more niche terms that are valuable to your company but may not be worth optimizing around for the interior pages.
Education
The great thing about blogs is that it works twofold – not only does it provide value on the back end for your company, it also gives customers a way to learn more about your company and the products or services you offer. Blogs are a great opportunity to highlight your company in a different light – maybe with real-life experiences of customers or showcasing philanthropic work outside of your industry.
If you’d like to learn more about how the expert team of Milwaukee bloggers at Vertz Marketing can help boost your online presence, contact us today. We’ll help you get started with a great blogging strategy!