Five years ago, most small businesses with social media pages had them purely for novelty reasons – purely to say they have them. That’s no longer the case. Milwaukee social media is becoming increasingly important to engage and connect with customers for all types of businesses.
The benefits of social media pages like Facebook, Twitter, and many others are many. A few common ones are:
- New (targeted) leads
- Increased exposure
- Create brand ambassadors
- Increased sales
- Overall increased brand awareness
When developing a strategy for your social media channels, it’s important to take into account a number of factors. What type of content do you want to share? Do you want to provide exclusive deals and sales? How active can (and will) you be? Social media can be extremely effective for lots of businesses, but only if you have the time to dedicate. Just as you want customers to engage with your content, you, too, need to respond.
Studies have shown business that have adapted social media are extremely impressed with the results and consider it an important investment in their marketing strategy. Overall digital ad spending has increased exponentially over the past five years and is continuing to grow for many companies.
It’s obvious that social media will continue to grow in popularity and influence. With changing technologies and updated interfaces, the consumer purchasing process is becoming seamlessly integrated into these platforms. When it comes to business, social media can be a game changer. Paid advertisements allow for flexible, customizable ways to reach new customers.
To learn how a Milwaukee social media strategy can help your business, contact Vertz Marketing at 262-910-4125 today. We’ll help you get on the path to success!