It’s no secret that people nowadays spend a lot of time on their mobile devices. From smartphones to tablets to increasingly popular wearables, the way in which people interact with each other and brands is evolving. As we move forward into 2015, it’s important to understand why paying attention to mobile platforms is essential. Consider these tips from our Milwaukee marketing team.
Most everyone has a smartphone or some sort of mobile device today. That means the behavior of consumers has changed. Now, when people want to know about something they can do a quick web search to learn more. With the introduction of retargeting technologies, you have the opportunity to place your brand in front of potential customers based on their internet behaviors. Knowing how your target audiences uses their mobile devices to garner information about your product is key – do you need to focus on social media or search traffic?
Email has long been accessible on mobile devices, but evolving technologies are making it increasingly possible to improve effectiveness of your campaigns. Many people still delete emails within seconds of opening them if they don’t find them to be relevant. For this reason, it’s important to pay great attention to the types of content you’re sending as well as the frequency at which you send it.
The mobile platform will only become more prevalent as the years go on. If you haven’t yet adopted mobile strategies into your marketing mix, you’d be smart to get started right away. The Milwaukee marketing team at Vertz Marketing can help your business succeed with effective strategies.