If you ask any number of people, they’ll tell you the ‘E’ in SEO stands for ‘evil.’ While it can be a bit challenging and, at times, frustrating, SEO is a necessary ‘evil’ that is a true investment in your company’s future. Our team of Milwaukee SEO experts understands the frustration that can come along with an optimization strategy and want to help you feel more confident. We’ve put together a few short tips to remember.
It takes time
The most important thing to understand about SEO is that the results take time. Unfortunately, unlike other aspects of marketing, an SEO strategy can take weeks, months, or even a year or longer for the real results to show. When it comes down to it, patience is definitely a virtue. To save yourself from frustration, don’t fall victim to promises that seem too good to be true – it’s likely they are. If anyone promises you results like “we can definitely get you onto Page 1,” they’re lying. A true SEO pro will be honest with you and set realistic goals and expectations.
Don’t overuse keywords
In the old days of SEO, people simply stuffed keywords into any and all places of their website to trigger a response from Google and other search engines showing that they were relevant for those terms. Nowadays, the algorithms used by search engines are much more complex and can spot a tiger without its stripes – you can’t fool them anymore. The key in a modern SEO strategy is quality, relevant content.
Some things are just out of your control
Optimizing your site will help improve your rankings without a doubt. However, there are some aspects of SEO that are out of your control. It’s important to monitor your site’s performance at all times and address any issues that may arise.
If you’d like to learn about how a Milwaukee SEO strategy can help your business, contact Vertz Marketing today. We’ll get you started on the path to search engine success!