When you think about all of the things that have changed over the last few decades, a few things come to mind – style, cars, technology – but one the average person may not think of is marketing. Milwaukee advertising and marketing have gone through incredible transformations over time, specifically in the past 5 years or so, and the evolving won’t be stopping any time soon.
We all know how far we’ve come since the Zach Morris brick-sized cell phone of the 80s. It’s incredible to see the aesthetic transformation! What’s even more impressive is the power these devices harness from a marketing and advertising standpoint. What was previously used solely for the purpose of verbal communication and, later, text based communication, has developed into a handheld system with virtually unlimited knowledge. The cell phone and other mobile devices have changed the way marketers target their consumers. Now, consumers can be targeted based specifically on behaviors and interests – something that, even over the past 5 years, has become must more complex and efficient.
Just a handful of years ago, the average consumer website was filled with information for users to page through. Nowadays, marketers have realized the value in lower amounts of high quality content instead of loads of low quality content. This crucial aspect of marketing has sparked a trend in website redesign. Companies are spending an increasingly large amount of ad dollars on new websites that are more user friendly and attractive.
Vertz Marketing is your source for the latest Milwaukee advertising news and information. If you’d like to learn how to help your business succeed, contact us today. Our seasoned experts will determine the best plan for you.