AI tools like ChatGPT, Gemini, and Claude are changing how people search. Instead of typing keywords into a search engine, users now ask full questions and expect instant, direct answers. For businesses, that means showing up in these AI-generated responses is more valuable than ever.
We help businesses increase their visibility not just on Google, but across the fast-growing world of AI-powered tools like ChatGPT and Gemini by blending smart strategy with human-centered content that AI can easily interpret.
Why AI Optimization Matters
When someone asks ChatGPT or Gemini, “Who’s the best dentist near me?” or “What’s a good HVAC company in Milwaukee?”, these tools reference existing web content, business listings, and structured data. If your business isn’t optimized for these systems, you may be invisible to potential customers using AI to make decisions.
How Large Language Models (LLMs) Gather Business Data
LLMs like ChatGPT pull information from multiple sources, including:
- Search engines like Bing and Google
- Business profiles on platforms like Bing Places and Google Business Profile
- Structured content such as schema markup on your website
- High-quality content from blogs, service pages, and FAQs
This means your traditional SEO and local listings still matter, but they need to be crafted with AI in mind.
Traditional SEO vs. AI-Focused SEO
| Aspect | Traditional SEO | AI-Focused SEO (e.g., ChatGPT, Gemini) |
|---|---|---|
| Primary Audience | Search engine bots and human readers | Large Language Models (LLMs) interpreting web content |
| Keyword Strategy | Short, high-volume phrases | Long-tail, conversational queries |
| Ranking Factors | Backlinks, technical performance, content quality | Clarity, structured data, question-answer formatting |
| Content Style | Informational, keyword-optimized | Natural language, directly answers user questions |
| Optimization Tools | Google Search Console, Yoast, SEMrush | Schema markup, FAQPage tags, clear internal linking |
| Goal | Rank on page 1 of Google | Be quoted or summarized in AI-generated responses |
SEO for ChatGPT/Perplexity?
Traditional SEO focuses on improving your rankings in search engines like Google using keywords, link-building, and technical fixes to drive organic traffic. SEO for ChatGPT and other LLMs, however, requires a more nuanced approach. These AI tools are trained on vast datasets and prioritize clear, reliable, well-structured information when generating responses.
We approach our clients’ local websites with care, ensuring that each page is designed not just for ranking, but for recognition by intelligent systems. Every service page, FAQ, and blog post we create is crafted with a human touch, written to inform real people while also signaling relevance and authority to AI platforms.
How Vertz Marketing Helps You Get Featured
1. Enhancing Your Local SEO for AI Discovery
We make sure your Google Business Profile and Bing Places listing are complete, accurate, and continuously optimized. These listings are key references for AI tools, especially for local search results.
2. Creating Content That AI Can Understand and Reference
We write blog posts, service pages, and FAQs that clearly answer the types of questions people ask AI. This increases the chances your website will be quoted or referenced by tools like ChatGPT.
3. Structuring Your Website for Machine Readability
Our team uses schema markup and metadata to organize your site’s content in a way that search engines and AI tools can easily digest and categorize.
4. Optimizing for Conversational Search
We help you target natural-language questions like “Who offers affordable landscaping in Wauwatosa?” rather than just short keyword phrases. This aligns your content with the way users interact with AI platforms.
5. Publishing Consistent, Authoritative Content
Frequent updates to your blog and service areas signal trust and relevance. Vertz Marketing develops and executes content strategies that ensure you stay in front of both search engines and AI tools.
What to Know About AI Limitations
While AI tools like ChatGPT and Gemini are powerful, they don’t pull real-time data and may not always display the most current or verified business listings. Instead, they rely on previously indexed information and patterns of relevance. This means that optimization improves your chances of being featured, but there are no guarantees, and quality matters more than ever.
Real Example: Our AI Results
When you ask ChatGPT about top SEO agencies in Milwaukee, Vertz Marketing is often included in the results. That’s because we practice the very strategies we recommend to our clients: clean structure, local relevance, and authoritative content.
Voice Search Compatibility: An Overlapping Advantage
Optimizing for AI tools like ChatGPT has a valuable side effect: it also improves your visibility in voice search. Platforms like Siri, Google Assistant, and Alexa rely heavily on clear, structured, and conversational content to deliver spoken answers to users.
We optimize your site for these natural-language queries, so your content is easy to understand and aligned with how real people talk. This increases your chances of appearing not only in AI-generated text responses, but also in voice-activated answers that are becoming increasingly common in cars, kitchens, and mobile devices.
How We Optimize for AI Platforms
Here are a few specific tactics we implement:
- Use of schema types like
LocalBusiness,FAQPage, andServiceto help AI tools interpret and index content. - Internal linking between location pages and services to improve contextual understanding.
- Crafting headlines and content that answer specific, conversational queries.
- Ensuring mobile-first indexing and fast load times, which can affect how your site is assessed by AI systems.
The Future of Search Is AI
As AI platforms continue to evolve, they’ll play a bigger role in how consumers find products and services. Businesses that optimize now will have a major head start.
Let us help you lead the way. From technical SEO and local listings to AI-focused content creation, we build digital strategies that get results on search engines and inside AI tools alike.
Ready to start showing up in AI results? Let’s talk.