With evolving technology and new Milwaukee marketing mediums, some question whether or not email marketing is still effective and necessary. As of the first digital marketing tactics, email has been bashed over the past few years for being out-of-date. For many companies, email marketing is still an extremely effective way to get your message across to your customers and connect with them when face-to-face isn’t an option.
Focus on Quality Content
As with all marketing, content is key when developing a Milwaukee email marketing strategy. The difficulty lies in finding the balance between too much and too little content. Depending on the purpose of the email, you don’t want your reader to have to set a block of time aside from their day to have to read it. For most promotional or sale emails, your reader should be able to understand the message within 30 seconds or so. Often times consumers will just disregard to delete emails that are loaded with content. For newsletters, it’s okay to put a bit more content – consumers will expect that your newsletter is a source of information and take more time to read it.
Email Continues to Adapt
Don’t think for a moment that email is out of touch. With new technology and optimization, email can be made ultra convenient for mobile. When we develop your Milwaukee marketing strategy, we optimize the content so that your customers can easily view the messages on their phone or tablet. The best thing about email marketing is customer loyalty. When customers follow your brand on social media, they’re showing their support – which is great! However, when they subscribe to your email list, it shows that they have a serious interest in purchases, whether now or in the future.
If your current emails are not helping the way you’d like them to, contact our Milwaukee advertising agency and we’ll help you get started with a fresh marketing plan.