In today’s digitally-focused world, there’s much more to a marketing strategy than coupons, promotional emails, and a social media posts. Search engine optimization, or SEO, is the practice of working with your website’s content to make it more credible to search engines like Google, Yahoo!, and Bing.
Milwaukee SEO is somewhat new, comparatively. Its sole purpose is to make your businesses more visible to people searching for the types of services or products you offer. For example: Let’s say you manage a hair salon in Brookfield, WI. When someone searches “hair salons in Brookfield,” does your salon’s website appear in the results? The goal of SEO is to make your website show as close to number one as possible.
In order to better understand your target market and what they’re searching for, the first step in preparing for Milwaukee SEO is researching keywords. By using tools like Google’s Keyword Planner, you can find out how many times per month people search any given keyword (i.e. Brookfield hair salons, Brookfield hair cuts, etc.). Knowing what keywords are most popular will help determine which keywords you should focus on.
There are many aspects to SEO that all stem from algorithms which determine rankings. After determining keywords, an important step is to optimize your website’s meta titles and descriptions. For each page on your website, there is a title and description that shows up on search engines. In most cases, this is the first impression a user will have of your site and will act as your chance to gain them as a customer. The meta title, limited to 70 characters, should be concise, descriptive, and contain at least one keyword. The meta description, limited to 160 characters, should be a short overview of the page and also contain at least one keyword (the same as the title).
To learn more about Milwaukee SEO, contact Vertz Marketing. We will teach you about the entire SEO process and how it can seamlessly blend into your Milwaukee marketing plan.