More people are using their smartphones and mobile devices to browse the web and shop online. Big businesses have the resources to create large scale promotions, but Milwaukee small businesses have to work much harder to create effective marketing campaigns. Most cell phone owners nowadays are willing to share their information with companies to have discounts and promotional info sent to them. The difficulty for small business owners lies in the execution. Here are a few tips.
When people shop online, they’re searching not only for products but the information about the products. Though it’s called “push technology,” mobile marketing doesn’t have to and shouldn’t be overbearing. If sending promotions via mobile platforms yields a great return, keep at it! Make sure to keep an eye on them, though. If they stop working, consider a new approach. Continuing to send information that your customers don’t respond to can become annoying.
There’s nothing that will aggravate a customer more than sharing their information without permission. Respecting the privacy of your customers is the most important part of effective mobile marketing. Be sure you have the “okay” from customers before collecting and using their information.
Email is a classic tool, but texting has become increasingly effective. For the most part, text messages have a better open rate and are just a tad more accessible than emails. The drawback, however, is that they have to be extremely concise and therefore require a lot of thought. Either way, it’s worth a shot!
If you’d like to learn more about how to improve your Milwaukee small business marketing strategy, contact the experts at Vertz Marketing. We’ll help you get the most for your money.