Vertz Marketing is a trusted search engine optimization (SEO) and marketing company located in southeastern Wisconsin. Are you looking to rank your West Allis business at the top of local search results? Let’s dive into the importance of localized SEO strategies and show how our team can help your business stand out in the West Allis area.

Most West Allis consumers start their search for products or services on Google or Bing. We help West Allis businesses succeed by creating SEO strategies tailored specifically for the local market.

Our approach is rooted in understanding what makes West Allis unique, so we customize our efforts to the neighborhoods and industries that matter most to your business.

Our West Allis SEO Approach

Our SEO services optimize your website for search engines, increasing visibility and driving more traffic to your site. Our expert team focuses on over 250 metrics using white-hat SEO techniques, and we continuously refine strategies to ensure lasting results. We handle everything in-house, combining SEO, web design, and marketing for comprehensive solutions.

Our Services Include:

  • In-Depth Website Evaluation: Comprehensive audit of your site’s performance, code, and competitor analysis.
  • Targeted Keyword Strategy: Identifying valuable keywords for your industry and optimizing your site for these terms.
  • Fast Loading Times: Enhancing website speed for better search rankings and user experience.
  • Mobile-First SEO Optimization: Ensuring your site is mobile-friendly and optimized for search engines.
  • Improved Conversion Rate Optimization (CRO): Strategic changes to boost conversions and turn visitors into customers.
  • Comprehensive Business Citations: Managing your presence on major listing platforms to enhance visibility.
infographic on West Allis seo

How Our SEO Strategies Help West Allis Businesses Thrive

At Vertz Marketing, we understand the unique challenges of West Allis businesses, and we’re proud to help local companies succeed.

*We also help Waukesha companies grow their SEO efforts.

Key Elements of Our Local SEO Strategy

  • Localized Keyword Research: Finding impactful keywords that resonate with West Allis customers.
  • Google My Business Optimization: Ensuring your profile is fully optimized for local search.
  • Local Link Building: Building authority through high-quality links from relevant West Allis and regional directories.

SEO is an ongoing effort, and our team continuously monitors market trends to refine your strategy and keep you ahead of the competition. No matter where you want to grow within West Allis, our tailored SEO solutions help you make a lasting impact in local search results.

Premier Marketing Tools

We leverage top tools like Ahrefs, Semrush, and ScreamingFrog, alongside Google Search Console and Google Analytics. This combination allows us to:

  • Analyze backlinks to enhance your link profile.
  • Audit and resolve technical SEO issues like crawl errors or broken links.
  • Track keywords for data-driven optimization.
  • Implement schema markup for improved search appearance and rich snippets.
  • Measure traffic, conversions, and user behavior to refine strategies over time.

Our Ahrefs Health Score audit aims for 100%, ensuring your site is fully optimized and free of technical issues.

Local relevance is key. We optimize your content with keywords tailored to the specific neighborhoods and industries you serve, whether targeting audiences in Bay View, the Third Ward, or East Town.

Ranking at the top of search results is just the beginning. Google now evaluates factors like time spent on your page and content helpfulness. We design your site for easy navigation, with engaging content that retains visitors and builds authority with search engines.

With consistent on-page optimization, we keep you ahead of the competition in the search results, regardless of your business size.

*Our agency also specializes in helping clients in the following cities:

  • Kenosha
  • Wauwatosa
  • Milwaukee
  • Brookfield
  • Mequon
  • Waukesha

Building EEAT for West Allis Businesses: Experience, Expertise, Authority, Trustworthiness

Though EEAT (Experience, Expertise, Authority, Trustworthiness) isn’t an official Google ranking factor, it plays a key role in shaping how your site is perceived. We help West Allis businesses build a robust EEAT profile to improve visibility and build trust with Google and users alike.

Keyword Research & Implementation

At Vertz Marketing, we conduct thorough keyword research to target West Allis audiences with buyer intent. We focus on long-tail keywords that drive high-intent local traffic, helping your business attract the right audience and improve overall rankings.

Speed Optimization

Users expect fast-loading websites, and slow speeds can hurt your rankings and revenue. We optimize your West Allis site’s speed, regardless of your current setup, improving load times and enhancing user experience.

Image Optimization

Image optimization is crucial for both speed and SEO. Using Ahrefs and Page Speed Insights, we audit and manually resize images, converting them to lighter formats like webP for faster loading.

Internal Linking and Redirects

We address broken redirects and implement a smart internal linking strategy to improve site structure and navigation, boosting SEO.

Content Optimization

Outdated or poorly optimized content can impact your visibility. We refresh existing content and avoid tactics like keyword stuffing and broken links to keep your site ranking well.

Technical SEO

We perform comprehensive audits for businesses to resolve issues like duplicate content, broken links, metadata optimization, and site speed. We ensure mobile-friendliness, fix XML sitemaps, and keep low-quality content out of search results, building a solid foundation for better rankings.

E-Commerce SEO

Specializing in WooCommerce and Shopify, we optimize product listings for eCommerce businesses, focusing on titles, descriptions, images, and structured data for rich results and higher visibility in Shopping Carousels.

Off-Page SEO

We build high-quality backlinks and boost social awareness through genuine outreach, avoiding spammy tactics. Our clean, strategic approach establishes authority and enhances your online reputation.

Your Go-To for West Allis SEO Services

SEO is one of the most effective ways for local businesses to attract new customers and fuel growth. At Vertz Marketing, we understand the nuances of SEO and have the expertise to elevate your business in search rankings. Don’t leave your SEO success up to chance—work with a team that knows the West Allis market and can drive real results.