A picture is worth a thousand words. A video helps tell a story. As customers become more visually driven, it’s becoming more crucial for companies to focus on producing high quality visual content. This doesn’t mean you have to spend tens of thousands of dollars on video production! With social platforms like Instagram, Pinterest, and YouTube, you have the ability to showcase great content to wide audiences at a relatively low cost.
One of the best ways to succeed on Instagram is to be consistent. If you’re only posting once in a while, users won’t see much value in following you. You have to be posting images that capture your brand’s message while simultaneously engage users.
Promoting your Instagram page elsewhere is a great start. You have to build awareness among your current customers and get them to follow you. Because of Instagram’s “discover” algorithm, people connected to your followers will get exposure to your page if they engage with your posts. If more likes are important, try featuring customers who have Instagram accounts or using hashtags. Both are great ways to get your posts in front of more people.
Though it’s not for everyone, Pinterest is a phenomenal platform for fashion, home decor, gift ideas, and more. If you’ve never used Pinterest before, it’s basically a site where you can virtually “pin” things to idea/inspiration boards. Full of excited DIY-ers, Pinterest is a great platform for showing your product being used in real-life applications.
As a business owner, you’re considered an expert in your industry. One great way to get your name out there is by posting videos on YouTube and sharing them on your website and social media channels. People often look to YouTube for tutorials – if it makes sense to film them, do it! With the quality of smartphone cameras nowadays, you can produce a great looking video right in your office with your phone. You can hire professionals if it’s in the budget, but don’t feel you need to.
Developing an effective visual marketing strategy can take a great deal of time and effort, but it’s truly essential to the success of your business in Milwaukee. We’ll visit you for a complimentary on-site business analysis and take a look at your current situation. Let us help you perfect your visual representation!