We all understand the frustration: technology changes so quickly that it can often be difficult to keep up! For this reason, looking after and maintaining your website can be a difficult task. Many small businesses attempt to take this on by themselves and it ends up getting pushed to the back burner or neglected completely. Our Milwaukee web design experts are sharing a few common mistakes.
Though it’s much easier to use stock photography and simple, generic copy, this doesn’t do a great job of setting your company apart. If it’s in the budget, consider hiring a professional photographer to take some images that you can use on your site and a copywriter to produce engaging, relevant copy. Be sure you’re prepared with lists of things you want (like particular images) so you get the most for your money.
Sometimes people who manage their own website lose sight of how a customer will use it. Surveying your customers (or friends) about the usability of your site will help you gauge whether or not it’s easy to navigate.
Chances are your website is viewed quite often on a mobile device – studies have shown that about 40% of web traffic is from mobile. Whether a smartphone, tablet, or other device, a website optimized for mobile will be much nicer for your customers. You never know what types of sales you could be missing out on!
If you’re in need of help with your website, contact the web design experts at Vertz Marketing of Milwaukee! We’ll help you find the best way to improve your site.