It’s time for the second part of our “Common Social Media Mistakes” series, and we’re finishing things up with a few important points. Using your own personal social media channels is vastly different from managing business channels. Our experts are here to help you avoid small (or maybe large) errors you could be making. Consider these points.
Mistake: Being too “sales-y”
We all know how frustrating it can be when we walk into a store and are bombarded by salespeople who, though they’re just doing their job, seem a bit suffocating. The same goes for social media posts. People like being informed about promotions, but they don’t like being sold to constantly – keep the sales posts to a fair minimum. Mix in some educational articles, customer photos, or other unique things.
Mistake: Not keeping your profile designs up to date
Even if you’re not a “seasonal” type of company, it’s important to keep your social profiles looking fresh. Just like your website, you should take time to freshen up your social media graphics every so often. An attractive header image and crisp, legible profile photo (some version of your logo is a good idea) are a great way to make a good first impression.
Mistake: Not proofreading your posts
Short and sweet is the way to go when it comes to writing social media posts. Even though it’s not uncommon to see spelling and grammar errors among your followers’ posts, that’s no excuse to have errors of your own. These types of errors can make you appear unprofessional and unpolished. Just take a bit of extra time to proof your posts before publishing them!
If you’re unsure about how to develop a new social media strategy or are having difficulties managing your existing channels, get in touch with the experts at Vertz Marketing of Milwaukee. We’ll help you get the most from these helpful platforms!