When most companies develop their marketing budget, they likely think solely of big-ticket items to determine what percentage should be dedicated to each. While it’s important to consider these things, there are a number of marketing tactics that are often overlooked that can be incredibly effective, especially for small businesses in Milwaukee. They may seem small, but these tools may help to make a true impact for your company.
Sponsor a charity or other local event
As the warm season approaches, people are always looking for activities to participate in and events to attend. If there’s a local charity or organization you would like to help support, consider sponsoring an event they’re hosting. Even better, throw an event yourself! Both options are fantastic ways to get your brand in front of a lot of people in the community.
Find ways to share your knowledge
Public speaking is helpful in many ways. To start, it’s a great way to get your name out there (and your company name, too). It’s also a way to build a reputation for yourself as a thought leader, or someone who’s an expert in the field. Over time, you’ll find people look to you for advice. Some good places to start are community colleges, local groups or clubs, and local conferences. Know someone who’s well connected? It never hurts to ask if they know of any speaking opportunities.
Embrace the art of the handwritten note
We all know print marketing is still an essential element, but people often overlook the importance and impact of a personalized note. A thoughtful, handwritten note is sure to resonate well with potential customers. It doesn’t have to be anything flashy or expensive – the key is letting them know you’re there!
Want more ideas for marketing tools to help your small business in Milwaukee succeed? Get in touch with the experts at Vertz Marketing! We’ll start with a complimentary consultation to see where you could use some improvement. Get in touch today!