As a small business owner, you’re not alone in your desire to rank well on search engines – particularly to get on the first page. Doing so on your own can be tough, as there are many complicated aspects to search engine optimization (SEO) and pay per click (PPC) advertising for small business owners in Milwaukee.
Start with SEO
In most cases, the first step in an SEO plan is on-page optimization. It’s incredibly important to manipulate your website’s content so it complies with SEO best practices. This means introducing keywords naturally and organically, so it flows well when reading. Determining which keywords to use can also be difficult, but SEO gurus like the ones at Vertz Marketing have access to great tools that help you understand which will work best.
Utilizing PPC
After determining your best keywords, optimizing the pages of your website, and working on other SEO practices, it’s time to utilize Google AdWords. This platform allows you to place carefully planned and customized ads on Google that help increase clicks to your website, based on the keywords you choose. To put it simply, you determine the amount of money you would like to “bid” per click, and Google places the ads accordingly. An effective campaign can help boost traffic to your website and, in turn, increase sales.
The important thing to remember is that, while it may seem like a lot of work, utilizing search engine optimization and pay per click advertising is a proven way to help grow your business. Best of all, you don’t need to do it alone! The experts at Vertz Marketing of Milwaukee can help you get started with a personalized SEO and PPC plan.