We’ve all heard of influencers, but the idea behind them is often confusing for many people. People tend to think of influencers as “wannabe celebrities” when it’s actually just their job to post content. Brands hire influencers to create content for their products/services and promote them using their already huge platform to attract new customers. So, is influencer marketing right for your business?
What is influencer marketing?
Instagram, YouTube, and TikTok have become such huge apps that people get famous just by having great content. The term “influencer” is new to many people, but it’s a great tactic to gain more exposure for your company. You see, influencers (accounts with hundreds of thousands to millions of followers) can promote products/services to a large, highly engaged audience. This audience looks up to the influencer like they would a celebrity. So when they see their favorite influencer sporting a cute new jacket, they’ll likely want the same one, and then boom – you’ve got yourself a sale.
How effective is influencer marketing?
Influencer marketing can be an excellent addition to any brand if you choose the right person. Choosing the right influencer has to do with a lot more than just how many followers they have. You should look at their engagement rates as well to make sure their audience is likely to be influenced by them promoting your brand. So as long as their audience is easily influenced, influencer marketing will be a tremendous and effective asset to your marketing strategy.
What type of influencer should I hire?
There are so many different types of influencers that fall into different categories such as lifestyle, beauty, health & fitness, motherhood, DIY projects… you name it, there is an influencer out there who specializes in it. It’s best to pick an influencer with the same target audience as your business. For example, hiring a mom influencer would probably be your best bet if you’re a Children’s Museum, as her audience is likely made up of primarily other moms or moms-to-be.
Influencer marketing isn’t for every business, but it can be an excellent fit for many. If you want to learn more about influencer marketing, or social media marketing in general, call Vertz Marketing at (262) 910-4125 today!