They say a picture is worth a thousand words. That must mean a video is worth many, many more! Video has become one of the most important new aspects of marketing, and for good reason. It takes visual content to the next level and makes it simple to deliver a message. Our video specialists at Vertz Marketing of Milwaukee are here to help you understand why you should incorporate video into your strategy.
Visual content wins
We’ve said it before and we’ll say it again – people love having something to look at. We all know the impact a single video can have. Just look at any viral video! Video offers a new way for you to get your message across to customers and prospects. Whether it’s a simple tutorial or an overview of an event, a quick, well-produced video is a great way to capture the attention of your audience.
Social media makes it easy
With powerful integration tools, social media channels like Facebook, Instagram, and Twitter have made it easier than ever to share video. This means you can not only share the video on your social channels, but also utilize the advertising platforms to push your videos out to non-followers.
Search engines like it
Rich media, like videos, are favored by search engine algorithms. That means video is also great for your SEO! As an added benefit, Google owns YouTube. When uploading content to YouTube, you have the ability to optimize titles and descriptions based around your SEO goals, helping you in the long term.
Simple to process
In a world full of written content, video offers a bit of a break. Rather than reading through a lengthy article, a video is a much simpler way for consumers to get necessary information – with a bit of a human touch.
If you’re looking for something new to freshen up your marketing efforts, consider adding video to the list! Get in touch with our videos specialists at Vertz Marketing of Milwaukee to learn more about how you can use video to help your business grow!