strategies. To be frank, that couldn’t be further from the truth. Nowadays, social media is an essential part of the marketing mix and often helps turn potential customers into brand ambassadors. Our social media gurus have a few tips small businesses in the Milwaukee area can utilize.
Handle complaints with class
We’ve previously talked about how negative reviews can help your business. This is especially true on social media. Generally, one of the first places people head to when they have something negative to say is social media. Drafting a thoughtful, compassionate response to remedy the situation can not only save them as a customer but show others customer experience is a priority at your company.
Tailor your content
Though you may be motivated to post what you feel your company should be posting, that content may not be what followers want to see. Spend time testing out different types of content and analyze the engagement data to see what resonates best with your audience. The more relevant content you post, the more engagement you’ll see.
Remember we’re all in sales
Though your title may not be “sales rep,” anyone who deals with people could be considered in sales. Social media allows people to interact with others from around the globe, and each interaction can help you or hurt you in terms of current and future sales. Keeping this in mind is crucial when managing social media. Every post, every like, every interaction counts!
If you’re a small business owner in Milwaukee and could use a bit of help boosting your social media presence, contact Vertz Marketing today! Our gurus will help you get the most from your social media channels.