Time For A Website Update? Here’s 3 Ways to Tell

In an increasingly evolving digital world, it’s not enough for a business to have a website anymore. It’s critical to keep your website is updated, modern, and user-friendly. Just like any brick & mortar locations owned by a business, your website needs to be clean, welcoming, and easy for customers to find what they are looking for. Depending on the date of the last update to your site and how it’s performing, it could be time for a redesign.

Here are three ways to tell if it’s time to give your website an update.

1. Text-heavy design – although text is important in communicating about your business
   and for search engine optimization, it should be a clean balance between high-quality
   images and informative text.
2. Unorganized site structure – when your customer comes to your website, there should
   be a clean site structure that allows them to find the information they’re looking for
   quickly and easily.
3. Not mobile-friendly – mobile is becoming increasingly more important for customers
   everyday. In 2018, 52% of all website traffic worldwide was generated by smart phones so if your website isn’t yet mobile-friendly, now is the time to make sure it is.
   

Unlike the age-old adage that you shouldn’t judge a book by its cover, the same does not hold true for websites. If you offer an exceptional product or service, you want to make sure that’s communicated through all customer touch points, including your website. This can be done by updating the website design to reduce unnecessary text, add striking imagery and graphics, reorganize your site structure, and making sure your website is mobile-friendly.