For some small businesses, the trouble of marketing isn’t lack of ideas but rather lack of excess capital to make them come to life. We all want to grow our business, and you don’t need to spend exorbitant amounts of money to kickstart that growth. The experts here at Vertz Marketing of Milwaukee want to share with you a few relatively low-cost options small business owners can consider implementing.
Through years of changing technologies, social media, and other new tactics, email has continued to be a reliable source of lead generation and communication with customers. Email addresses are generally fairly simple to gather, and the cost can be quite low for the amount of potential reach. Plus, emails are incredibly simple for customers to share with others. By simply forwarding the message (either through an integrated “Forward this email” button or by manually doing so) you have now extended your reach organically. Many argue that email is outdated and often gets overlooked, but for many companies it continues to be a fantastic tool.
Social Media
It won’t bring customers running to the door, but in today’s technology-driven world it’s an important tool. You have to be sure, however, if you’re going to start social media channels that you’ll be willing to put in the work to create valuable content. Having a social media presence is great, but if your channels are left unattended you may as well not have them. Take some time to think about how you want to portray your brand and be sure to post consistently – it doesn’t have to be every day, but getting into a routine will help.
SEO
With the sheer number of websites out there, it’s no wonder search engine competition is fierce. That’s exactly how search engine optimization (SEO) came to be. If you’re looking to improve rankings on search engines like Google and Bing, there are a number of inexpensive (read: free) things you can do to help. Rewriting the content on your website is a great start. Search engines are pretty smart, so they can tell when you’re just stuffing keywords in. You can also be sure your meta titles and descriptions are up to date and make sense for what’s on the page.
If you’re working with a minimal budget and need help developing a marketing plan, contact the experts at Vertz Marketing today! We’ve been helping small businesses throughout Milwaukee and Wisconsin grow for over 15 years!