As digital marketing experts in Milwaukee, we’ve watched as the world of digital marketing has transformed in the last twenty years more than anyone could have imagined. There have been trends that come and go, and there have been some things that seemed to start out as a trend, but are clearly here to stay. In the last several years, there has been a lot of focus on social media—and for good reason! Social media marketing is affordable, effective, and can be used by even the smallest of businesses. It really has been a game changer in the field.
But with all the focus on social media, some small and medium-sized businesses have been tempted to forget about their website because it seems less relevant than their social media presence. A website, they figure, isn’t as important as it was ten years ago.
The truth, however, is that nothing could be further from the truth. Websites are still incredibly important to the life of a small or medium-sized business for a couple of specific reasons.
- A website makes a first impression for potential clients and customers. In 2019, people might initially first hear about or read about a company on social media, but they will inevitably end up at the website if they decide to find out more. People have come to expect a website that is professional looking, has good and relevant information, and that will leave them feeling good about pursuing a relationship with that business.
- People always have their phones on them, and your website is the first place they’ll go to get information on the go. This means that the information your website provides upfront is incredibly important, but it also means that your website should be optimized for mobile device viewing as well as desktop viewing.
If you feel like your businesses’ website might not be leaving people with the best first impression, and you know it’s time to give it a 2019 refresh, give us a call at Vertz Marketing today. We’ve helped hundreds of businesses throughout southeastern Wisconsin with their digital marketing efforts, and we want to see your business grow and thrive.