It’s no secret that search engine optimization is an ever-changing aspect of marketing. Many people think it’s something of a “set it and forget it” type of deal – that couldn’t be further from the truth. Search engine optimization takes time and constant monitoring in order to be successful in the long-term. Here are a few tips to consider as you continue SEO efforts for your business in Milwaukee!
The role of keywords
Though not as important as they used to be, keywords still play an essential role in the SEO process. Obviously, the root of search engines is keywords. The important thing to note is there is extensive research you should be doing to take your keyword usage to the next level. Smart SEO focuses not only on the industry terms in which you want to rank, but also the relevant phrases associated with those terms. This concept is known as “long-tail keywords.” These often get less search traffic but are often significantly less competitive, making them easier to rank.
Meta data is your first impression
Your website’s design is important – there’s no argument against that. Did you ever consider, however, the fact that before seeing your actual website most people will first see a meta title and description for any given page? In other words, the meta title and description acts as a first impression for searchers. A well written title an description is essential to increase the number of relevant clicks your website’s pages will get in search results.
If they can’t read it, they won’t rank it
As mentioned earlier, keywords and long-tail keywords are important for SEO. The overall readability, however, is most important. The algorithms used to rank pages, specifically those employed by Google, are continually improving and are truly able to determine the relevancy and quality of the content on your website. Take special care in producing top quality content for your website and blogs. Fewer, longer, well-written blog posts will be more advantageous than tons of short, poorly written ones.
If you’d like to learn more about how the evolving world of SEO can help improve your company’s online success, contact the experts at Vertz Marketing of Milwaukee. We’ll get you started with a free on-site business analysis and develop a great plan tailored to you.