Instagram: It’s been all the rage lately and, frankly, it’s no surprise. It has quickly become one of the most popular smartphone applications available, and that’s due, in part, to the fact Facebook purchased it for a cool $1 billion back in 2012. And guess what…it’s now estimated to be worth about $35 billion. A good investment? We think so.
Of course, after purchasing the social platform, Facebook began taking steps to monetize it. In the past, there weren’t any policies in place. Since the acquisition, Instagram has become a thriving place for individual users and businesses alike. Recent changes have made it more and more possible for small businesses to find great exposure amongst crucial customers and prospects.
Our President, Tim Vertz, recently appeared on The Morning Blend on Today’s TMJ4 for our recurring Small Business Monday segment to talk about the latest updates to Instagram and how you can create an effective strategy for your company.
We know how frustrating it can be for small business owners to manage social media channels, but it’s important to understand how effective they can truly be for you! Instagram is one of them. 25% of Americans (that’s 1 in 4 people) are on Instagram on a daily basis. That’s a lot of people…and it keeps growing! Estimates show within four years they’ll have 110 million users.
The growth of the platform is phenomenal, but that’s not the only impressive thing. Statistics show Instagram users are spending an average of about 10.5 hours active on the app each month. The only social media platform people spend more time on is Facebook (which, as we mentioned, owns Instagram) at an average of about 20 hours per month. That means with the combined number of hours people spend on these platforms, your business has great opportunity to get noticed.
For companies who are already running premium advertising on Facebook, Instagram ads are incredibly simple to integrate as they’re managed on the same platform. Before these platforms existed, there was no easy way to target people through such a variety of demographic points. Best of all, you can truly achieve fantastic results even if you have a relatively small budget.
It can seem a bit daunting to get started, but having an active presence on Instagram is a great way to boost your company’s exposure – especially to a younger audience! Our social media marketing experts in Milwaukee can help you develop an excellent strategy. Get in touch with us today to learn more!