It can happen in your home, at the office, with your relationships, and in just about any part of your life: things get stale. What do we mean when we use the descriptor “stale?” It’s a hard term to nail down precisely, but we all know it when we feel it. Routines get old and boring. Relationships get taken for granted. We go on “auto-pilot” and just go through the motions with our work. We do the bare minimum to keep the peace in our homes. Although “staleness” is a very understandable consequence of our busy and modern lifestyles, it can be problematic nonetheless.
And if it can happen in all other aspects of our lives, it can certainly happen with our small or medium-sized businesses. While it’s true that there will always be difficult periods in which we just have to put our noses to the grindstone and power though, we certainly hope that’s the exception and not the rule. In many cases, people who start a small business start the business around something they’re good at and passionate about, and one of the joys of owning a small business is enjoying one’s work.
So what can you do if you feel like your business is becoming “stale?” How can you breathe some new life into the thing you were once so passionate about? How can you feel like you’re really engaging with your clients and customers and not simply going through the motions when you provide them with goods or services? Permit a few suggestions:
At Vertz Marketing, it’s our passion to see the small and medium-sized businesses of southeastern Wisconsin grow and thrive. We want to see you succeed and also enjoy what you do while you serve the great people of the Milwaukee area. What you do for the community is too important to “go stale.”