Why Should You Be Blogging?

importance of blogging for Milwaukee small businesses

If you’re a small business owner, you’ve likely heard at least one person ask if you have a blog or, if you don’t have one, tell you to start blogging. That situation is a prime example of why starting a blog is a must, especially for small businesses in Milwaukee. Our blogging experts are here to help you understand the ins and outs of blogging and why it’s so critical for your company’s success. Keep reading to learn more!

Most people think of marketing as things like sales, direct mail, email, SEO, etc. While these are all aspects of marketing, your knowledge is another tool. Many people view their knowledge as a precious gem they need to protect and hide from anyone who isn’t already a customer. While you don’t want to go spouting your secrets to the world, you also don’t want to seem too stuffy.

“If you build it, they will come.”

This famous movie quote is perfectly applicable for blogging. People often come to the internet to research things, oftentimes for purchasing decisions – whether products or services. What are they looking for? Information. You need to be there to give them that information. As a small business owner, you’re an expert in your field, so you have to curate an area where people can come to you for that expertise.

You should be creating posts that contain helpful, relevant information to guide customers and potential customers along the buying process. You shouldn’t however, just be trying to sell them all the time. Keep the promotional posts to a minimum and let the blogs speak for themselves.

Your SEO score depends on it

A huge part of SEO is fresh content. Keeping a regularly updated blog helps to provide your website with fresh content that’s relevant to your search terms (assuming that’s what you’re writing about). Search engines are smart, and it’s important to keep up. Proper grammar, spelling, and sentence structure are also important, so be sure you’re taking your time on it. In short, do what you can to create content people will want to share with others. That way, they’ll know to come to you when they need advice (or to buy)!

Now that we’ve told you why it’s important to start a blog for your small business in Milwaukee, get out there and start creating some content! And, of course, you can always call us if you need help.